Single Grain

APRIL 3, 2023

Top 8 Benefits of Social Media Advertising Over the past ten years, social media marketing — from Snapchat to TikTok — has fast become one of the fundamental strategies for any marketing campaign in practically every industry. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

MAY 2, 2023

It allows advertising teams to spend less time on manual tasks and make better PPC decisions. Dive Deeper: Top 6 Tips for Executing a Successful B2B PPC Strategy in 2023 Benefits of PPC Automation PPC automation does more than streamline your existing process. This results in more revenue and better ROAS.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

Adtelligent

OCTOBER 6, 2021

Social Ads. Programmatic social advertising appears on social media platforms and takes advantage of its users’ vast amount of data to increase the targeting capabilities. Digital Out-of-Home (DOOH) is a digital equivalent of old-school out-of-home advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

illumin

MARCH 6, 2025

In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. Omnichannel Approach A mix of programmatic, search, and social advertising ensures brands stay visible across digital and traditional channels where consumers research financial solutions.

Education 85

Education Electronics Retargeting ROI 85

Basis

FEBRUARY 28, 2025

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands. from May 2023 to May 2024.

Social Advertising 82

Social Advertising Advertising Conversion Media 82