2023 Search Advertising SEO 
Single Grain
JULY 19, 2023
Social media advertising is essential to any digital strategy, which is why ad spend is projected to reach $268 billion in 2023. The first step to leveraging the power of this advertising opportunity is to know the platforms you should optimize. Because of that, more advertisers are investing in Instagram ads.
Martech
MAY 22, 2023
Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. But almost one quarter, 23%, do expect to make cuts.
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Single Grain
JUNE 13, 2023
Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars in 2023.
Single Grain
AUGUST 24, 2023
Updated August 2023. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.
Single Grain
AUGUST 18, 2023
Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry.
Digiday
APRIL 20, 2023
Earlier this week, The New York Times reported Google is planning major changes to its search engine including more personalization, more AI, more ads and more ways to make financial transactions via search. Google’s plans for overhauling search by adding more AI are still in the realm of hypotheticals.
Single Grain
MARCH 30, 2023
After carefully analyzing the keywords and the ad formats, you create effective PPC ad campaigns to outrank them in the search engine result pages (SERPs). The other primary form of SEM is SEO , where you identify the main keywords your competitors are targeting to generate organic leads. Dive Deeper: What Is Enterprise SEO?
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