Single Grain

JULY 19, 2023

In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On? How can brands use search advertising on social media?

Media 73

Media Advertising A/B Testing Education 73

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. CMOs do propose to increase social advertising spend, but among the categories likely to take a hit are search advertising, SEO and digital OOH. But almost one quarter, 23%, do expect to make cuts.

MarTech 111

MarTech Marketing SEO Search Advertising 111

Basis

MAY 4, 2023

In real terms, ad spending is doing just fine [:07] After a rocky 2022, many anticipated 2023 to be a year of serious cutbacks to ad spending. Learn more about the latest forecasts and financial updates and what they mean for advertisers. This piece explores what exactly Hinton is concerned about. What downturn?

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. Does advertising on Reddit makes sense for all brands?

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

Basis

FEBRUARY 28, 2025

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands. . from May 2023 to May 2024.

Social Advertising 75

Social Advertising Advertising Conversion Media 75