Martech Series

JANUARY 2, 2023

Richard Jones, Chief Revenue Officer at Wunderkind comments on the biggest trends that will shape the digital commerce marketplace through 2023: _. What should marketers do more of through 2023 to drive brand value and customer experiences? Marketing Technology News: 2023 … Will It Really Be Any Different? Yes, Yes It Will.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Digital Remedy

NOVEMBER 30, 2023

2023 and what’s ahead will create waves of performance marketing opportunities for smart marketers to reach the modern shopper. In 2022, CPG accounted for over 12% of overall ad spend share in North America, with advertisers dishing out $8.5b ($773mm per month) to their campaigns. But do you have the stock to meet shopper demand?

Food 105

Food Retail Shipping Audience 105

MNTN

FEBRUARY 22, 2023

While it’s generally known as the most important day in football, those in marketing and advertising might think of it as something else—the unofficial start of the TV advertising new year. All of the big name brands were present, with many of them using celebrities to carry their advertisements. In theory, yes.

Audience 98

Audience Advertising Food Ad Space 98

TechCrunch Ads

APRIL 5, 2023

Early last year, the social media company said that this change would cost them $10 billion in 2022. In February, during the Q4 2022 investors call, Zuckerberg said that “Our management theme for 2023 is the ‘Year of Efficiency’ and we’re focused on becoming a stronger and more nimble organization.”

Shipping 134

Shipping Audience Media Marketing 134

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. Sprout Social ) 4 of 5 LinkedIn users drive business decisions.

Advertising 98

Advertising Marketing CPC ROI 98

Basis

MAY 4, 2023

In real terms, ad spending is doing just fine [:07] After a rocky 2022, many anticipated 2023 to be a year of serious cutbacks to ad spending. Learn more about the latest forecasts and financial updates and what they mean for advertisers. This piece explores what exactly Hinton is concerned about. What downturn?

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

Digiday

SEPTEMBER 30, 2022

Now, since the brand has “reduced our spend within social advertising since the iOS changes” the company takes a “much more balanced” approach, said Bricker, as it has a mix of performance marketing, search, affiliate marketing and streaming ads as well as partnerships with buzzy young-skewing shows like Love Island. “A

Advertising 69

Advertising Marketing Retail Brand Awareness 69

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

VideoWeek

MAY 2, 2024

percent in 2023. But X’s push into video continues to blur the lines between these businesses, and the report observes that social media platforms are becoming increasingly homogenous in their products – and therefore their ad offerings. The company is headed for a -6.4

Media 64

Media Social Advertising Advertising 64

Chief Martech

DECEMBER 6, 2022

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. We know: the martech landscape is overwhelming. Approximately speaking, they’re the most used and most liked martech.

MarTech 94

MarTech Affiliates Social Advertising Marketing 94

Basis

NOVEMBER 7, 2022

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. billion in 2023 and $8.62

Advertising 91

Advertising Education Media Affiliates 91

Martech Series

NOVEMBER 9, 2022

While other metaverses have focused on the social, advertising and entertainment opportunities, we are creating a platform that will allow companies to more effectively engage with employees, customers, and suppliers around the world and provide a new way for educational institutions to engage with their students.”.

Education 69

Education Communications MarTech Entertainment 69

Digiday

MARCH 30, 2023

“We’ve got the data to prove that digital out of home is showing strong lifts in awareness and consideration,” Askew said, adding that DOOH is driving performance when it runs alongside other media, namely social advertising. So I frankly expect to see it continue to 2023 for that reason.”

Brand Awareness 69

Brand Awareness Marketing Media Social Advertising 69

Martech

NOVEMBER 15, 2023

The marketing industry is facing major challenges in 2023. Advertising. Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. Productivity tech. Marketing automation.

Communications 104

Communications MarTech Marketing Finance 104

VideoWeek

MARCH 4, 2024

Jason Cotrina-Vasquez, SVP, Global Head of Social, Kinesso This year, we will continue to support marketers to deliver media efficiency, as this remains a priority within their business. To do so, it is essential that we collaborate with social platforms in navigating a landscape with reducing measurement signals.

Media 69

Media Advertising Cookies Social Advertising 69

Basis

SEPTEMBER 20, 2023

This could prove to be huge for the company (and for advertisers), as AR is set to explode in coming years: The global AR market is projected to grow at a compound annual growth rate (CAGR) of 31.5% between 2023 and 2026, The mobile AR gaming market is expected to grow even quicker, at a CAGR of 41.9%

Advertising 98

Advertising Marketing Pop-Up Audience 98

Single Grain

NOVEMBER 8, 2023

Updated November 2023. Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes.

Agency 52

Agency Media Social Advertising Audience 52

Digiday

DECEMBER 28, 2022

Social advertising still has the biggest budget allocation at 10.1%, down from 11.3% But the massive audiences, evolving content formats and expanded ad tools across TikTok and Pinterest are still attracting advertisers of varying types. The year of copycats. in 2021, according to Gartner research.

Marketing 101

Marketing Audience Electronics Retail 101

Banner Flow

DECEMBER 16, 2021

According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. That figure is expected to rise to over 100 million by 2023. And your brand advertising must keep pace!

Media 98

Media Advertising ROI Entertainment 98

VideoWeek

JUNE 12, 2024

Video sits within the ‘display’ category, as does social media spending (some of which is video), as well as banner ads, native ads, integrated content, and audio advertising. percent in 2023, growing faster than search (10.1 billion, while non-video display advertising grew by 6.8 Video expenditure was up 20.9

Display Advertising 40

Display Advertising Banner Video Ads Affiliates 40

Single Grain

APRIL 3, 2023

Top 8 Benefits of Social Media Advertising Over the past ten years, social media marketing — from Snapchat to TikTok — has fast become one of the fundamental strategies for any marketing campaign in practically every industry. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Basis

JANUARY 3, 2024

In 2023 alone, the platform announced Reddit Brand Lift and Reddit Conversion Lift for enhanced measurement, as well as Product Ads and Contextual Keyword Targeting. Does advertising on Reddit makes sense for all brands?

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

Single Grain

MAY 19, 2023

Generate Leads and Conversions: Leverage lead generation forms, CTAs and landing pages directly on social media platforms, or use social media to drive traffic to optimized landing pages on your website. Platforms like Facebook, Instagram, LinkedIn and Twitter offer robust advertising options to reach your ideal audience.

Marketing 52

Marketing Audience Media Conversion 52

Single Grain

MAY 2, 2023

It allows advertising teams to spend less time on manual tasks and make better PPC decisions. Dive Deeper: Top 6 Tips for Executing a Successful B2B PPC Strategy in 2023 Benefits of PPC Automation PPC automation does more than streamline your existing process. This results in more revenue and better ROAS.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52

AdvertiseMint

JULY 13, 2023

Here’s how much the highest-paid TikToker creators made in Q2 2023: 1.) Charli D’Amelio ($17.5M) Charli D’Amelio is one of the top TikTok creators in 2023. No matter your goals regarding making money through TikTok, you can partner with our top-notch TikTok advertising agency.

Affiliates 52

Affiliates Audience Fashion Advertising 52

AdvertiseMint

JUNE 28, 2023

5 Best TikTok Hook Ideas for Stop-scrolling Ad Creatives According to reports, TikTok was the most installed social media app in the first quarter of 2023. A 2023 study found that the average US TikTok user spent 55.8 AdvertiseMint, the premier social advertising agency specializing in Facebook and Instagram ads, can assist you.

Clickbait 52

Clickbait Audience Impressions Media 52

Banner Flow

APRIL 28, 2022

With social media user numbers climbing above 50% of the world’s population, there’s a vast opportunity for your brand to increase awareness about what it does and what it’s about. . Shoppable posts and in-stream shopping are on the rise and make for a more direct route for your consumers to purchase with you.

Advertising 52

Advertising Media ROI Brand Awareness 52

AdvertiseMint

JULY 4, 2023

Below is a list of the top 15 TikTok influencers with the most followers as of 2023. In February 2023, he uploaded a TikTok video referencing the well-known incident where Chris Rock slapped him at the Oscars. AdvertiseMint, a premier social advertising agency , can assist you.

Marketing 52

Marketing Fashion Media Brand Awareness 52

AdvertiseMint

JULY 2, 2023

In 2023, TikTok added a new part to its Creative Center. Partner with our top-notch TikTok advertising agency to achieve your company goals and elevate your brand to the next level! AdvertiseMint, the premier social advertising agency , can assist you. Find top products.

Click Through Rate 59

Click Through Rate Audience Brand Awareness Conversion 59

AdvertiseMint

AUGUST 13, 2023

Partner with the best TikTok advertising agency to achieve your company goals and elevate your brand to the next level! AdvertiseMint, the premier social advertising agency , can assist you. Ads on TikTok’s advertising platform are simple. Are Facebook ads still relevant in 2023? billion people.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

AdvertiseMint

JULY 5, 2023

It’s profitable because the digital media market will pump over $500 billion in 2023. Partner with our top-notch TikTok advertising agency to achieve your company goals and elevate your brand to the next level! AdvertiseMint, a premier social advertising agency , can assist you.

Affiliates 52

Affiliates Pop-Up Audience Shipping 52

Single Grain

NOVEMBER 22, 2023

Updated November 2023. Build social proof immediately after publishing by getting social shares, votes and comments. Get exposure through social advertising and social outreach to people who share similar content. Use case studies and real-life examples to enhance practicality and relatability.

SEO 98

SEO Audience Media Marketing 98

AdvertiseMint

JULY 2, 2023

Shopping Ads In Spring 2023, TikTok phased out “Dynamic Showcase Ads” and “Collection Ads.” Partner with a credible TikTok advertising agency to achieve your company goals and elevate your brand to the next level. AdvertiseMint, the premier social advertising agency , can assist you.

Video Ads 52

Video Ads Clickbait Retail Audience 52

Single Grain

MAY 23, 2023

Because of its broad and global reach, Twitter is one of the best social media advertising platforms for businesses to showcase their brand and interact with their target markets. Twitter ads carry their own distinct advantages over other paid social advertising sites, such as Facebook, Instagram, LinkedIn or Pinterest.

Advertising 52

Advertising Audience Fashion Pop-Up 52

Adtelligent

OCTOBER 6, 2021

Social Ads. Programmatic social advertising appears on social media platforms and takes advantage of its users’ vast amount of data to increase the targeting capabilities. Podcast ad revenue is expected to hit $2B by 2023 , so all evidence points to the steady rise of programmatic audio ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Basis

DECEMBER 12, 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was! Read on to see just a taste of our advertising and marketing industry coverage from 2022—and check out the Basis blog to see all the rest!

Advertising 98

Advertising Marketing Agency Media 98

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share.

Ad network 98

Ad network Conversion CPC CPM 98