VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

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Digiday

MAY 1, 2024

With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023.

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PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

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PubMatic

OCTOBER 23, 2023

During the hackathon, our teams engaged in the conceptualization and execution of innovative solutions including: Improving the serving of ads on CTV/OTT channels. Increasing the yield of online video ads. Software optimizations to scale the delivery of ad impressions on the PubMatic platform.

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MNTN

MARCH 29, 2024

Kind of a “rising tide lifts all boats” kind of thing, except the tide is video production and the boats are video ad channel spend. As we reported in MNTN Research , a Comcast Advertising report in 2023 found that viewers are 58% more likely to recall premium video over User Generated Content.

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AdPushup

AUGUST 6, 2023

Here is an overview fort the best practices for rewarded video ad for publishers to follow in 2023 and beyond. In the ever-evolving landscape of digital advertising, Rewarded Video Ads have emerged as a game-changer for publishers seeking effective and user-friendly revenue generation strategies.

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More About Advertising

OCTOBER 25, 2023

The UK’s digital ad market attracted £13.8 billion of spend in the first six months of 2023, according to IAB UK and PwC’s half-year Digital Adspend update. Spend on video ads saw the strongest growth, up 11%. The data shows digital advertising rose 5% year-on-year in a volatile economy fuelled by high inflation.

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AdPushup

DECEMBER 20, 2022

Read this blog to learn about Video ads best practices and guidelines for publishers to follow in 2023. Just like the entire industry of online advertising, the domain of online video advertisements is also in a constantly changing environment.

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AdPushup

JANUARY 16, 2023

Here is an overview of Rewarded Video Ads best practices for publishers to follow in 2023 and beyond. How to get people to watch your ads? We partner with multiple brands and run A/B experiments on different ad types to discover what makes some ads resonate more than others. Today, [.].

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MNTN

MAY 12, 2023

Connected TV is set to win big during the 2023 upfronts, according to a new article from Forbes, as advertisers allocate a growing share of their total video ad budget to the platform. The post 40% of 2023 Upfront Buys Will Be Dedicated to CTV appeared first on MNTN.

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Digiday

MARCH 20, 2023

Digiday’s survey found that nearly three-quarters of publisher pros (74%) make some money from video advertising, with the largest percentage of publisher pros (33%) currently getting a small or very small portion of their revenue from video ads. In Q1 2023, that percentage came in at 39%.

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MNTN

DECEMBER 9, 2022

According to eMarketer , more than half of all US internet users (50.7%) will be watching AVOD content via AVOD services by 2023—rising to 55.8% watched content from at least one ad-supported streaming service monthly in 2022, eMarketer projects that AVOD will be used by 50.5% And when it comes to the entire US population, of which 41.8%

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Basis

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

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VideoWeek

APRIL 4, 2023

Filmed at New Video Frontiers 2023 in London. In this interview, Daniel Bischoff, Chief Marketing & Operations Officer at RTL AdConnect, discusses the growth of CTV, how RTL caters for the shift to non-linear viewing, and the importance of local content to advertisers. Follow VideoWeek on Twitter and LinkedIn.

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VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

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Monetize More

DECEMBER 29, 2022

Best practices for publishers to maximize ad revenue in 2023. There are several best practices that publishers can follow to maximize their ad revenue in 2023: Optimize your website for ad placements: Make sure that your website is well-designed and easy to navigate, as this will make it more attractive to advertisers.

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AdPushup

MAY 28, 2023

Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

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VideoWeek

OCTOBER 11, 2024

In this week’s Week in Review: Meta unveils new text-to-video tools, Channel 4 reports on a tough 2023, and PayPal gets into ads. The move follows similar developments from Amazon and YouTube, allowing advertisers to enhance video assets using generative AI. This is a significant drop from £1.1

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Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

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illumin

JANUARY 14, 2025

Already, tools like Googles Smart Bidding and Facebooks Automated Ads are changing how ads are created and optimized. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works.

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Advendio

JANUARY 12, 2023

As the advertising industry continues to evolve rapidly, ad technology trends for 2023 look equally promising as in 2022. Globally, media owners ad revenue is estimated to reach $855.9 billion in 2023 which is an increase of $47.8 billion from the 2022 prediction. Power of Connected TV (CTV). Omnichannel Advertising.

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Monetize More

MARCH 3, 2023

Quick approval Ad Networks for 2023 1. Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. Viewdeos Viewdeos helps publishers monetize traffic through video advertising. Click here to find out more about Viewdeos.

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Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

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Ad Monsters

DECEMBER 5, 2024

increase in online sales compared to 2023 , reaching $271.58 However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. VB: Focus on utilizing full-screen formats.

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Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

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Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

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Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

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Digiday

APRIL 13, 2023

And this could become troublesome for TikTok in the long run even if it initially got marketers addicted to short-form video content. “TikTok led the global short video field over the last few years — 2023 is the first time that run may be challenged,” said Jamie MacEwan, senior research analyst at Enders Analysis.

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Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. Video ads on mobile are easier to share than on desktop.

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MNTN

DECEMBER 22, 2022

The world of CTV is barreling into 2023 at top speed and showing no signs of a slowdown. Trends and Predictions for 2023.” With economic anxiety looming over marketing teams, spending is being reigned in, ad dollars are being reallocated, and budgets and their returns are under a microscope,” the host pointed out.

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Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

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Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Trend #4: Leveraging AI to Maximize Programmatic Video In 2025, programmatic non-video ad spending is projected to reach $65.21

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Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

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Single Grain

JULY 19, 2023

Social media advertising is essential to any digital strategy, which is why ad spend is projected to reach $268 billion in 2023. This ensures you’re putting your ad dollars toward the most popular channels. Because of that, more advertisers are investing in Instagram ads. This Sephora ad is a great example.

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Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. SmartHub's Features Have No Limits! billion in 2024.

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Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. So what do high-performing, attention-grabbing display ads actually look like?

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