Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Monetize More

JANUARY 25, 2023

Ads that are placed above the fold are usually much more successful than those that are placed below the fold. Essentially, what is initially viewable when the page loads without having to scroll down gets a lot more of the user’s attention. You must also think about the number of ads on your website.

Banner 52

Banner Advertising Ad network Video Ads 52

Martech

NOVEMBER 7, 2023

Overall, July 2023 was 0.43 The most engaging ads, which are considered to be video ads, are the worst offenders in terms of the CO2 impact because of their size. Delivering a pre-roll video ad generates about 50 times more CO2 compared to a standard banner ad. degrees Fahrenheit (0.24

Banner 109

Banner Video Ads Viewability Brand Awareness 109

Brid.tv

SEPTEMBER 25, 2024

It’s much easier to calculate than any other KPI and gives you straightforward benchmarks to optimize your ad spend as you scale. is the market standard — CPM is a widely used pricing model in the industry, especially for video ads. Ad Format — Different formats have different CPM rates. How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

JANUARY 23, 2022

In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. hours a day on mobile in 2022, according to eMarketer’s estimates , with China expected to reach this level of mobile consumption by 2023. in 2023 , eMarketer forecasts. In the U.S., In Canada and in the U.K.

Banner 52

Banner Viewability Cookies Click Through Rate 52

VideoWeek

NOVEMBER 15, 2024

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.”

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Digiday

APRIL 6, 2023

Contextual targeting and dynamic video gives sports advertisers more control With CTV, brands reach sports fans via streaming apps like ESPN+, Peacock, and Prime Video with messaging that automatically updates based on their location, viewing history, or the big sports game in their area that weekend. with another automated ad.

Advertising 72

Advertising Cookies Viewability Audience 72

Flashtalking by Mediaocean

FEBRUARY 28, 2023

New York, New York -- Globe Newswire, February 28, 2023 – Mediaocean , the mission-critical platform for omnichannel advertising, today announced an additional MRC accreditation for unified metrics spanning ad serving and verification across channels.

Ad Server 52

Ad Server Impressions Viewability Banner 52

Digiday

OCTOBER 13, 2022

Viewers will be shown four to five minutes of ads per hour, on average. Starting sometime in 2023, advertisers will be able to use Nielsen’s Digital Ad Ratings to measure ads. Programming and ad placement. Targeting options will be limited to country and content-based categories at launch.

CPM 72

CPM Viewability Advertising Video Ads 72

SODP

JUNE 8, 2023

As of April 2023, there were 5.18 Google Display Network (GDN), for example, counts an impression as each time an ad appears on a Google search engine results page (SERP) or on one of the websites it serves. GDN has different metrics for what counts as a viewable ad. What Is an Average CPM?

CPM 52

CPM CPA CPC Real Estate 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. The video marketing industry grew by 20% in 2023 alone. But, while 91% of businesses use video marketing, understanding its effectiveness is still an issue. AI can also spot viewability fraud.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

InMobi

MAY 4, 2020

We forecast that by 2023, 56.1 million households in the US will be either cord-cutters or cord-nevers, meaning that they’ll access video entertainment through a digital package that doesn’t include pay TV. million households will have pay TV in 2023.” By comparison, only 72.7

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Brid.TV (Display & Video) 2.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Basis

SEPTEMBER 10, 2024

However, the fast-paced influx of CTV ad dollars has attracted attention from fraudsters and other bad actors, making ad fraud a growing threat on the channel. This is of particular concern when it comes to programmatic CTV: In Q3 2023, 15% of programmatic CTV advertising traffic was found to be invalid.

Advertising 101

Advertising Impressions Viewability Audience 101

Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. YouTube Ad Sales Up 4.4 percent rise in ad sales for Q2 2023, reaching $7.67

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit.

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Brid.tv

JUNE 14, 2023

Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Clearcode

MARCH 2, 2023

In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. If not, then the billboard will not show up.

Advertising 52

Advertising Viewability Banner Brand Lift 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. Discovery the first to participate. IAB US Recommends In-Game Measurement Guidelines.

Ad Tech 98

Ad Tech Agency Media Audience 98

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9%

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. An ad blocker cannot identify it.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. So, you still have some time to decide how to proceed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Brid.tv

JUNE 14, 2023

Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Adtelligent

OCTOBER 6, 2021

Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem. These ad slots generate income based on clicks and impressions by users on websites and apps for display networks. Video ad format continues to gain popularity and attract advertisers and publishers alike.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JULY 18, 2023

Video Ads Video ads represent a dynamic and captivating format to embed short video clips into online content seamlessly: These online ads strategically position themselves before, during, or after the main video, leveraging sight, sound, and motion. They Provide Greater Transparency and Control.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

VideoWeek

SEPTEMBER 8, 2023

Discovery (WBD) has lowered its 2023 EBITDA forecast from $11-11.5 With both guilds still on strike today, the Company now assumes the financial impact to WBD of these strikes will persist through the end of 2023.” Advocacy groups can use GumGum’s In-Video ad unit to spread awareness through CTV campaigns, the company said.

Agency 52

Agency Media Communications Advertising 52