Martech

AUGUST 5, 2024

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36 going to ad-tech fees and $0.35

Marketing 114

Marketing Demand Side Platform Audience Impressions 114

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . While ad spend will slow down in 2023, CTV buyers’ investments will see double digital growth compared to 2022.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Basis

OCTOBER 30, 2023

X Considers Removing All Engagement Counts and Buttons on Posts [:03] All of X’s interaction counts and action buttons—except the views counter, added back in December—may soon only be visible within the post details (viewable once users click into or expand the post). Sign up for the Basis Scout newsletter !

Viewability 103

Viewability Audience Media Conversion 103

VideoWeek

NOVEMBER 6, 2024

For example, the proportion of agencies transacting more than 41 percent of their CTV buys programmatically fell from 47 percent in 2023 to 41 percent in 2024. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media 59

Media Cookies Agency Viewability 59

illumin

DECEMBER 9, 2024

In todays landscape, the medium now includes a wide range of creative and engaging content from fleet media (vehicles decked out with digital out-of-home ads ) and onsite videos like Walmart’s RomCommcerce Add to Heart which it shared with customers during the 2023 holiday season. What is a retail media network?

Retail 52

Retail Media Advertising Viewability 52

Martech

JULY 19, 2023

Previously, subscriptions were not easily accessible in one place, they were only viewable on the associated records. The post HubSpot’s June 2023 releases: The manager’s guide appeared first on MarTech. Quickly find the right context and actions for recurring customers using the new Subscriptions index page.

CPA 98

CPA Viewability Conversion Banner 98

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? Read on to discover the most promising mobile ad networks for 2023 and take your monetization efforts to new heights. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

NOVEMBER 20, 2022

Your ads are highly viewable (IAB recommends at least 70% viewability). Run your reports and focus on the most important key performance indicators: viewability % and CTR, plus the overall impact on revenue and CPMs. When implementing ads this way, it results in a higher viewability and increased ad revenue for publishers.

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Ad Monsters

DECEMBER 21, 2023

If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023. What is vCPM, and How Does It Relate to Viewability? vCPM, a metric for measuring the cost of viewable impressions, aids advertisers in maximizing ROI and empowers publishers to boost ad revenue.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. In 2023, programmatic advertising has diversified into mobile, video, and native advertising. You can’t go back in time, but you can work towards making 2023 your best year yet.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

JANUARY 6, 2023

That’s right, CES 2023 was back in full swing in Las Vegas and online, as companies showcase their upcoming consumer technologies — from flying cars to haptic suits. “[It is] data that actually tells advertisers the impact of an ad — besides just through viewability,” Zagorski said. Only at CES.

Viewability 80

Viewability Entertainment Media Agency 80

Exchange Wire

JUNE 1, 2023

Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research. Attention is the evolution [.]

Viewability 45

Viewability Agency Advertising 45

Digiday

APRIL 4, 2023

Omri Polak, head of content, Primis 2023 is off to a busy start. Balancing quality content and viewability is critical for video ads Publishers are always balancing user experience and monetization and looking to maximize their revenue. Quality content and optimizing the mix between player size and viewability are key.

Viewability 68

Viewability Ad Tech Video Ads Marketing 68

Exchange Wire

MAY 23, 2023

Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus. Samsung’s [.]

Viewability 40

Viewability Electronics Media Advertising 40

Exchange Wire

FEBRUARY 14, 2023

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 14th, 2023), announced the launch of the industry’s first-ever scalable solution to verify viewability on Connected TV (CTV). This expansion of viewability enables advertisers to measure the [.]

Viewability 40

Viewability Advertising Marketing Media 40

Exchange Wire

MAY 23, 2023

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media today (May 23rd, 2023) announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals [.]

Viewability 40

Viewability Media 40

Exchange Wire

MAY 18, 2023

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

Viewability 40

Viewability Impressions Media 40

Monetize More

DECEMBER 29, 2022

In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket. Viewability : Signals that indicate a premium video ad experience.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. And even when an ad is viewable, there’s still a chance it won’t engage the user – depending on a whole host of factors such as time of day, position on screen, creative format, or contextual relevance.

Viewability 87

Viewability Impressions Advertising Brand Awareness 87

Monetize More

APRIL 23, 2023

This post was most recently updated on April 26th, 2023 When choosing ads to display on your site, your goal as a publisher is to improve the relevance of your ads without compromising demand or performance. 3) Improve the viewability of ads Advertisers can end up blacklisting your domain if they continue seeing bad viewability.

Viewability 98

Viewability Ad Exchange Fashion Ad network 98

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023.

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

Monetize More

MAY 15, 2023

This post was most recently updated on May 17th, 2023 The Finance niche, including investing and making money online, is one of the most popular content that we come across on a website. Bear in mind that in articles, especially long ones, the lower part of the article has lesser viewability of the ads. ’ (the right way ?)

Finance 52

Finance Viewability Fill rate CPM 52

Martech Series

JANUARY 9, 2023

already provides multiple layers of protection against ad fraud, covering IAB’s viewability benchmarks such as IAB Tech Lab’s Open Measurement SDK, which enables full compatibility with viewability measurement firms Integral Ad Science, DoubleVerify and MOAT. ensure that all inventory is legitimate.

Viewability 78

Viewability Impressions MarTech Audience 78

Martech Series

OCTOBER 14, 2022

Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies. The offering provides: Independent, third-party Viewability and Invalid Traffic reporting for Netflix inventory.

Advertising 85

Advertising Viewability MarTech Impressions 85

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Could 2023 be the tipping point?

Demand Side Platform 80

Demand Side Platform Impressions Education Ad Server 80

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

DECEMBER 22, 2022

I don’t think the prices have gone down because of the influx and viewability of ads on [Instagram].” — Bonner. “[I “We’ve seen the cost tick up on [Meta’s platforms], not ticked down, which obviously from a publisher standpoint affects the way that we price our products to our advertisers.

CPM 83

CPM Communications Media Audience 83

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Digiday

NOVEMBER 20, 2022

As the entire marketing and media ecosystem braces for a rough 2023 by most definitions, local media — particularly traditional media including broadcast and print — are expected to be hit hard by revenue losses. billion in 2023, an anemic 0.6%. billion this year, and barely grow to $121.5

Media 69

Media Pop-Up Marketing Entertainment 69

Ad Monsters

FEBRUARY 8, 2023

In a search for what’s ahead for the rest of 2023, I tapped into my mobile mastermind group to gain insight into the top trends. Contextual, time of day, engaged users, viewable inventory — all these signals still have value and can tell you a lot about the user and their intent.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. An article can have ten banners that are way below the fold, which nobody has ever scrolled down to; therefore, those ads have zero viewability. The high eCPM rates are also a benefit to publishers. Do you project this increase to continue?

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

Ad Monsters

JANUARY 29, 2024

Publisher Compliance Index – 2023 Report’ utilizes Compliant’s proprietary Publisher Compliance Index (PCI) to reveal insights into data compliance risks within U.S. Just as there are viewability and brand safety standards, the industry should adopt a high-quality standard for data compliance. The post 90% of U.S.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

Martech Series

NOVEMBER 14, 2022

in 2023, rising from over $88 billion this year to over $107 billion next year. Madi Bachar, VP of Sales at MGID, says: “As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors.

Rich Media 86

Rich Media Media Advertising Viewability 86

Playwire

DECEMBER 8, 2023

Spotlight on Viewability : It’s not just about having ads; it's about making them unmissable. User Behavior Insights : Dive into user analytics like a digital detective. Use heat maps and session data to craft website layouts that lead users right where you want them — engaging with your content and ads.

Viewability 59

Viewability SEO 59

Digital Remedy

NOVEMBER 17, 2022

CTV is high-quality media, with low levels of fraud relative to many other digital channels and with 100% viewable inventory. The post CTV will be the Savior for DTC Brands in 2023 first appeared on Digital Remedy. They can use similar KPIs in CTV that they use in online campaigns – online conversions, site visits, and the like.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

VideoWeek

APRIL 20, 2023

The inaugural State of Sustainable Advertising report tracked carbon emissions for Q1 2023, and identified ‘Climate Risk’ websites whose emissions are twice the industry average. But by eliminating spend across certain high-emission websites, buyers can collectively cut up to 16 percent of those emissions.

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

Basis

FEBRUARY 21, 2025

Attention metrics have been characterized as an evolution of viewability telling advertisers not just whether an ad placement is viewable, but whether consumers are paying attention to it. However, like many measurement solutions, attention metrics are imperfect.

Audience 52

Audience Viewability Pop-Up Advertising 52