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Digital video ad spend sees 16% increase this year

Martech

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 This makes it hard for buyers to understand placement, viewability and guarantees. In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. million in 2022.

Video Ads 111
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Optimize Viewability & Long Term Ad Revenue in 2023

Monetize More

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. But what exactly is ad viewability, and how can publishers and advertisers make sure their ads are being viewed? What exactly is Ad Viewability? Why should you care about Viewability?

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Clear Out Your Ad Tech For A Better 2023 Strategy

AdExchanger

When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.

Ad Tech 116
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HubSpot’s April 2023 releases: The manager’s guide

Martech

Previously, only the five most recent HubSpot timeline activities and a limited number of properties were viewable in Salesforce. The post HubSpot’s April 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Post-Cookie Ecosystem: Publishers and Advertisers Focus on Contextual and Attention in 2023

Ad Monsters

of publishers thought their revenue would increase after third-party cookie deprecation, but in 2023 their revenue fell to 48%. A staggering 96% of publishers asserted that contextual advertising would be essential for their business in 2023. Other concerns include: Publishers: They are concerned about their revenue projections.

Cookies 105
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Innovations in Search and Social [October 2023]

Basis

X Considers Removing All Engagement Counts and Buttons on Posts [:03] All of X’s interaction counts and action buttons—except the views counter, added back in December—may soon only be visible within the post details (viewable once users click into or expand the post). Sign up for the Basis Scout newsletter !

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Why marketers must combat the hidden threat of MFA sites

Martech

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36 going to ad-tech fees and $0.35

Marketing 115