Adweek

DECEMBER 5, 2024

A new report from data analytics firm Morning Consult, which tracks how consumers perceive thousands of brands each day, reveals no brand's reputation rose more throughout 2024 than the WNBA's. After a record-breaking season, the WNBA's winning streak continues.

Marketing 353

Marketing 353

Adweek

FEBRUARY 6, 2025

billion -- Amazon's 2024 ad revenue in net sales. billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18% year-over-year increase. $69 638 billion -- Overall net sales in 2024, a. The numbers $56.2 69 billion -- Amazon's run rate for its advertising business.

Advertising 281

Advertising Ad Tech Retail Media 281

Adweek

OCTOBER 11, 2024

As we settle into the 2024-2025 broadcast season, TVNewser is taking a last look back at some of the lesser-told narratives of 2023-2024 broadcast season. We're focusing on time periods and networks that don't always factor into our weekly coverage, from the Sunday morning shows to NewsNation and CNBC.

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Adweek

JANUARY 2, 2025

jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs themselves are changing. When comparing the quantity of marketing-related job titles on LinkedIn user profiles in 2024 versus 2022, no position experienced more growth than "Sales Marketing Supervisor," which.

Public Relations 301

Public Relations Marketing Advertising 301

Adweek

AUGUST 26, 2024

If 2024 has taught us anything about brand tie-ups, it's that the more unlikely the collab, the better. In the last eight months, we've seen brands partner on a variety of products, campaigns, and experiences. Polly Pocket has gone life-sized with Airbnb, Dunkin' and Scrub Daddy forged an alliance to make cleaning fun, and Charlotte.

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Martech

OCTOBER 1, 2024

Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. Here’s how shopping behaviors break down by generations: Image: Klaviyo’s 2024 Consumer Spending Report. Plans to spend more. Top factors.

eCommerce 115

eCommerce Retail MarTech Marketing 115

Adweek

FEBRUARY 20, 2025

billion -- Global ad revenue from 2024, up 27% year-over-year. 681 billion -- Revenue for 2024, up 5.1% The numbers $4.4 Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. billion -- Revenue during the fourth quarter, up 4.1% year-over-year. year-over-year.

eCommerce 288

eCommerce Advertising Retail Media 288

Ad Badger

DECEMBER 19, 2024

Read More Amazon PPC: 12-Point Guide (2024 Update) The post Amazon PPC: 12-Point Guide (2024 Update) appeared first on Ad Badger. If you recently mistook “pay-per-click” advertising for “paperclip” advertising, then you’re likely unfamiliar with Amazon PPC. However, let’s quickly dive.

Advertising 122

Advertising Education 122

Martech

AUGUST 14, 2024

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Holiday 2024: Competing with an election messaging blitz Thanksgiving to Christmas is the email Super Bowl, and you’re in the fourth quarter with the clock running out. ” We need to take email seriously.

ROI 126

ROI Marketing Agency MarTech 126

Adweek

DECEMBER 19, 2024

In 2024, chief marketing officers (CMOs) wore many hats as their remit continued to evolve. For some, this expanded scope laddered up to a promotion to the corner office. Over the last 12 months, senior marketers including Starbucks' Brady Brewer and GE's Linda Boff have made the leap from CMO to chief executive officer (CEO).

Marketing 293

Marketing 293

Adweek

NOVEMBER 7, 2024

But it's worth noting that the 2024 presidential election wasn't a particularly big ratings driver overall. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during the 8-11 p.m. hours (All times Eastern).

Advertising 337

Advertising 337

Adweek

OCTOBER 2, 2024

And that spotlight is shining brighter than ever this year courtesy of the 2024 presidential election, with the Latino vote shaping up to be one of the deciding factors. Hispanic Heritage Month is a time to spotlight the voices of America's vibrant Hispanic and Latino communities spread across the country from sea to shining sea.

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Adweek

DECEMBER 20, 2024

The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we're changing things up and bringing you the shows from.

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Adweek

DECEMBER 24, 2024

It's no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by presidential election that saw a 25% ratings decline from the 2020 election cycle across 18 networks.

Audience 307

Audience 307

Adweek

DECEMBER 4, 2024

with Wednesday's release of Year on TikTok 2024. Man in Finance landed @girl_on_couch a talent agent and a record deal, but it was just one of 2024's top memes, joining Brat Summer from @charlixcx, "very demure,

Finance 276

Finance Media 276

Martech

OCTOBER 10, 2024

The post What are marketers’ investment priorities as 2024 winds down? Why Juliette thinks authenticity will be a focal point for marketers in 2025. Email: Business email address Sign me up! Processing. appeared first on MarTech.

Marketing 125

Marketing MarTech 125

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. 2024 Advertising Agency Report For this report, Basis surveyed agency professionals across the US to identify how they feel about their work, their agencies, and the industry as a whole.

Agency 98

Agency Media Advertising Conversion 98

Adweek

DECEMBER 26, 2024

"Well, 2024 sure has been a year" seems to be the prevailing sentiment. Well, we're setting the negativity aside because even if everything didn't break our way this year, the great thing about being reporters is that if we feel strongly about something, we get to put it in the spotlight. Sure, we broke news.

Agency 274

Agency 274

AdExchanger

DECEMBER 8, 2024

The post Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024 appeared first on AdExchanger. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it at least, according to GroupMs end-of-year forecast.

Advertising 125

Advertising Marketing 125

Adweek

NOVEMBER 18, 2024

Marriott Los Angeles LA Live, marked the culmination of Adcolor 2024, including the Adcolor Conference and the organization's two. In a star-studded, celebratory evening, Adcolor, an organization dedicated to celebrating and promoting diversity in the creative industries, announced the winners of its 18th Annual Adcolor Awards.

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Adweek

DECEMBER 11, 2024

ADWEEK's annual Jealous List isn't a sinful endeavor, but rather a joyous review of some of the best work that happened throughout 2024. Jealousy, when it comes to envying the great work of others, is not to be frowned upon. Instead, let's celebrate. We asked numerous creatives to tell us their favorite work of the.

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Martech

AUGUST 12, 2024

The post HubSpot’s July 2024 updates: Big moves toward better efficiency and security appeared first on MarTech. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

Conversion 117

Conversion Marketing Communications MarTech 117

Adweek

NOVEMBER 1, 2024

23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate, off-the-record chats, to promote career-building and community among marketers.

Agency 284

Agency Marketing 284

Adweek

DECEMBER 17, 2024

In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales.

Media 274

Media Marketing 274

Adweek

DECEMBER 27, 2024

No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy.

Marketing 307

Marketing Advertising 307

Adweek

FEBRUARY 14, 2025

In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. Corporate bombast has gotten worse. press releases. The examination found mentions of hyperbolic words, such as "thrilled," "cutting-edge," and "groundbreaking," had increased between 2017 and 2023.

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AdExchanger

FEBRUARY 20, 2025

billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. The company generated $4.4

Advertising 104

Advertising Retail Media 104

Adweek

DECEMBER 18, 2024

Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with pickles. The nearly four-minute film, created by Google Brand Studio, is devoted to breakout searches -- or terms that spiked by more than.

Advertising 272

Advertising 272

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. The year of AI: hype and hope Its no exaggeration to say that 2024 will be remembered as a watershed moment for AI. Iterative innovation in action Take Zara as an example. Processing.

Marketing 119

Marketing Fashion ROI Communications 119

Ad Monsters

DECEMBER 19, 2024

Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. The Top Ad Tech News Stories You Couldnt Stop Clicking on in 2024 1.

Ad Tech 98

Ad Tech CPC Cookies Media 98

Adweek

NOVEMBER 25, 2024

ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec.

Agency 293

Agency Media 293

Adweek

DECEMBER 17, 2024

Kirshbaum released the agency's first Beats + Bytes 2024 Trend Recap on Tuesday Dec. With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing.

Agency 261

Agency Marketing 261

Adweek

FEBRUARY 19, 2025

She succeeds Katie Keil, who left the company in September 2024 after nearly four years. Marnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO).

Food 268

Food Marketing 268

Adweek

FEBRUARY 18, 2025

The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024. Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum.

Media 249

Media Agency Marketing 249

Adweek

FEBRUARY 28, 2025

At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals.

Manufacturing 227

Manufacturing 227

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. This development continued to evolve in 2024. Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM.

Advertising 92

Advertising CPM Impressions Video Ads 92

Adweek

OCTOBER 31, 2024

With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Peter Blangiforti, Senior Vice President of Broadcast & Media Technology.

Media 358

Media 358