Adweek

JANUARY 25, 2024

The chief marketing officer's job description is ever expanding, and as we look ahead to 2024, CMOs will be expected to get even closer to product.

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Marketing 331

Adweek

AUGUST 26, 2024

If 2024 has taught us anything about brand tie-ups, it's that the more unlikely the collab, the better. In the last eight months, we've seen brands partner on a variety of products, campaigns, and experiences. Polly Pocket has gone life-sized with Airbnb, Dunkin' and Scrub Daddy forged an alliance to make cleaning fun, and Charlotte.

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FEBRUARY 28, 2024

But in 2024, brands will have to walk the walk at a corporate level if they want to march the march. Pride in London is one of the U.K's largest LGBTQ+ festivals, attracting 1.5 million people to the city each June with 30,000 participating in the parade itself. In a bid to weed out rainbow.

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JULY 17, 2024

It's time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50 isn't about recognizing the CEO.

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Adweek

JANUARY 18, 2024

Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024.

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Ad Tech 342

Adweek

DECEMBER 3, 2024

This article was originally published in May 2024, and has since been updated with new information The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. After nearly two centuries, giant posters remain popular among marketers, and as 2024 has shown.

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Adweek

JULY 17, 2024

Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. Unlike Omnicom, which maintained its guidance of 4% to 5% growth during its Q2 report earlier this week, Publicis Groupe is projecting 5% to 6% growth for 2024 after initially projecting 4% to 5%. The holding company revealed that its.

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SEPTEMBER 17, 2024

Once given only to marketers, the 2024 class represents an evolution of who's creating the buzz that lights up imaginations and drives growth for companies and communities. For nearly four decades, ADWEEK has been recognizing the brightest minds in branding and marketing with our highest honor, the Brand Genius award.

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Adweek

MAY 29, 2024

Adcolor, the trade organization that celebrates and promotes creative industry diversity, will host its 2024 conference and awards from Nov. 14 through Nov. 16 in Los Angeles.

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Media 312

Adweek

MAY 22, 2024

However, after nearly two centuries static posters remain popular among marketers, and as 2024 has shown so far, billboards still get people talking, even if it's for the wrong reasons. The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York.

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Advertising Marketing 312

Adweek

NOVEMBER 7, 2024

But it's worth noting that the 2024 presidential election wasn't a particularly big ratings driver overall. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during the 8-11 p.m. hours (All times Eastern).

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Advertising 338

Adweek

OCTOBER 2, 2024

And that spotlight is shining brighter than ever this year courtesy of the 2024 presidential election, with the Latino vote shaping up to be one of the deciding factors. Hispanic Heritage Month is a time to spotlight the voices of America's vibrant Hispanic and Latino communities spread across the country from sea to shining sea.

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JULY 26, 2024

Between the Covid-19 pandemic and the writers and actors strikes last year, Comic-Con is looking for a return to glory in 2024, with several TV networks and streaming services showing up to provide activations for attendees. San Diego Comic-Con is back. Though last year's Comic-Con saw some major brands, such as Marvel, skip out on.

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Marketing 321

Adweek

MAY 21, 2024

Google's big bet on using AI to power ads is getting even bigger in 2024. At Google's Marketing Live event, which kickstarts today, the tech giant is expected to reveal how ads will look in generative AI-powered search, one week after its full U.S. Generative AI search is already poised to change how buyers.

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Marketing 339

Adweek

AUGUST 15, 2024

ADWEEK's Agency of the Year honors the advertising agencies setting the standard for where the industry is heading in 2024. ADWEEK values creativity, business results and, ultimately, how agencies treat their people--because it's the people who drive the business forward. The winners will be revealed in December.

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Adweek

MAY 15, 2024

For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas.

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Adweek

JUNE 7, 2024

in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. advertising spending should grow 6.3% Wieser, who earlier this year forecast a slightly lower growth rate of 5.6%, acknowledges the market is growing better than previously expected.

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Adweek

MAY 17, 2024

To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed by the TelevisaUnivision music team, Carlos Marmo and Agustin Barreto.

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MARCH 14, 2024

The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters signing up to cover the event. That will be welcome news for sponsors, but for organizers it marks a whole new step forward for the para movement. The previous Paralympic Summer games, held in Tokyo.

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Marketing 321

Adweek

MARCH 25, 2024

The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world's biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev, Samsung, Visa, P&G, Panasonic, Airbnb and Omega. We're tracking how these brands and more are activating in the build-up to, and during,

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Marketing 321

Adweek

SEPTEMBER 20, 2024

"Cautious," "dragging," and "weird": From drawn-out negotiations to plummeting CPMs (cost per thousand viewers reached) and surprised publishers, buyers told ADWEEK that 2024 wasn't a typical TV upfront.

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DECEMBER 19, 2024

In 2024, chief marketing officers (CMOs) wore many hats as their remit continued to evolve. For some, this expanded scope laddered up to a promotion to the corner office. Over the last 12 months, senior marketers including Starbucks' Brady Brewer and GE's Linda Boff have made the leap from CMO to chief executive officer (CEO).

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Marketing 229

Adweek

NOVEMBER 1, 2024

The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping an eye on the future.

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Adweek

NOVEMBER 18, 2024

Marriott Los Angeles LA Live, marked the culmination of Adcolor 2024, including the Adcolor Conference and the organization's two. In a star-studded, celebratory evening, Adcolor, an organization dedicated to celebrating and promoting diversity in the creative industries, announced the winners of its 18th Annual Adcolor Awards.

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DECEMBER 11, 2024

ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under the radar or that you may have overlooked - but that doesn't make their creative quality any less excellent. For the second consecutive year, ADWEEK shines a light on those campaigns that may not have.

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Advertising 264

Adweek

SEPTEMBER 11, 2024

Even before the 2024 MTV Video Music Awards kick off Wednesday, advertisers are already the big winners.

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Advertising 312

Adweek

DECEMBER 12, 2024

In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, chief creative officer at website design platform Squarespace, and Rei Inamoto, founding partner of brand consultancy I&CO.

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Marketing 246

Adweek

MAY 10, 2024

ADWEEK's Audio Awards 2024 will be judged by an expert panel from firms including WPP, talkSPORT and The Telegraph, with experience across Amazon Music, Kraft Heinz, Universal Music and much more. As our call for entries closes (May 9), judging will open for our jurors, who will be assessing the top pods across some 23.

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SEPTEMBER 24, 2024

It's the end of the 2023-2024 TV season as we knew it, and you'd better believe that David Muir is feeling fine. With the week of September 16 in the history books, the World News Tonight host and the rest of the ABC News team can celebrate their own Triple Crown: another week, quarter, and.

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NOVEMBER 12, 2024

Access the entire sortable, interactive list of ADWEEK's 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty, and ongoing world conflicts, marketers are operating with caution--and making it difficult for their agency partners to find green shoots.

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Agency Marketing 255

Adweek

DECEMBER 4, 2024

4), Spotify launched its global "2024 Wrapped" campaign, which over the past decade has become the platform's biggest marketing moment of the year and. To mark the 10th year of Spotify Wrapped, the streaming giant is celebrating the unique and surprising ways artists and creators have shaped fans' lives around the world. On Wednesday (Dec.

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Adweek

SEPTEMBER 24, 2024

ABC News' flagship morning news program wrapped up the 2023-2024 season with a first place finish among total viewers--the 12th straight season that its perched at the top of the roost. Oh, what a beautiful mornin' for Good Morning America. But GMA had to cede the advertiser-treasured Adults 25-54 demo to Today as the NBC.

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Advertising 264

Adweek

NOVEMBER 1, 2024

For the first time in its history, NBC News will provide 24 hours of consecutive live Decision 2024 coverage to local affiliate stations beginning at 5 p.m. History will be made on Nov. and not just at the ballot box. All times Eastern.) That coverage will originate from the network's home at New York's.

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Affiliates 246

Adweek

NOVEMBER 1, 2024

on ABC with the launch of Election Night 2024: Your Voice/Your Vote. On Election Night, ABC News will flex its Disney-backed distribution might with over 72 hours of comprehensive coverage across its linear, streaming and digital platforms, including ABC News Live, Disney+ and Hulu. Primetime coverage starts Nov. 5 at 7 p.m.

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Affiliates 246

Adweek

SEPTEMBER 18, 2024

The 2024 Summer Olympic Games in Paris took home the gold in Nielsen's Gauge report for the month of August, which saw the Games boost viewing in the broadcast category by 8% month-over-month and 11% year-over-year to a total share of 22%. TheWrap) With a huge menu of Olympics coverage, Peacock climbed from 1.5%

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Media 278

Adweek

DECEMBER 17, 2024

In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales.

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Media Marketing 208

Adweek

DECEMBER 2, 2024

This article was originally published in August, and has since been updated with new information. Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room. Major brands such as Levi's and Toys R Us have eagerly experimented with AI in their marketing efforts.

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