Adweek

NOVEMBER 1, 2024

on ABC with the launch of Election Night 2024: Your Voice/Your Vote. On Election Night, ABC News will flex its Disney-backed distribution might with over 72 hours of comprehensive coverage across its linear, streaming and digital platforms, including ABC News Live, Disney+ and Hulu. Primetime coverage starts Nov. 5 at 7 p.m.

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Adweek

JULY 25, 2024

NBCUniversal has made it clear that the Paris 2024 Summer Olympics, which take place July 26 through Aug. The Olympics are here, and brands are looking to compete in new ways. 11, won't be business as usual for the broadcaster. The company is bringing in teams of celebrities, including Jimmy Fallon, Snoop Dogg, Call Her.

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Marketing 348

Adweek

SEPTEMBER 17, 2024

Once given only to marketers, the 2024 class represents an evolution of who's creating the buzz that lights up imaginations and drives growth for companies and communities. For nearly four decades, ADWEEK has been recognizing the brightest minds in branding and marketing with our highest honor, the Brand Genius award.

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Adweek

OCTOBER 2, 2024

And that spotlight is shining brighter than ever this year courtesy of the 2024 presidential election, with the Latino vote shaping up to be one of the deciding factors. Hispanic Heritage Month is a time to spotlight the voices of America's vibrant Hispanic and Latino communities spread across the country from sea to shining sea.

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SEPTEMBER 20, 2024

"Cautious," "dragging," and "weird": From drawn-out negotiations to plummeting CPMs (cost per thousand viewers reached) and surprised publishers, buyers told ADWEEK that 2024 wasn't a typical TV upfront.

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JULY 17, 2024

It's time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50 isn't about recognizing the CEO.

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Adweek

JANUARY 22, 2024

Watch some of ADWEEK's newsroom leaders as they open up about what trends and events they expect the marketing sector to encounter in the coming months of 2024. View our predictions for agencies, creativity, DEI, marketing, media, social, sustainability and TV in 2024.

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Adweek

AUGUST 26, 2024

If 2024 has taught us anything about brand tie-ups, it's that the more unlikely the collab, the better. In the last eight months, we've seen brands partner on a variety of products, campaigns, and experiences. Polly Pocket has gone life-sized with Airbnb, Dunkin' and Scrub Daddy forged an alliance to make cleaning fun, and Charlotte.

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JULY 17, 2024

Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. Unlike Omnicom, which maintained its guidance of 4% to 5% growth during its Q2 report earlier this week, Publicis Groupe is projecting 5% to 6% growth for 2024 after initially projecting 4% to 5%. The holding company revealed that its.

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Adweek

DECEMBER 18, 2023

As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the tech in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data.

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Adweek

FEBRUARY 6, 2024

As 2024 gets underway with a tumultuous January, one can only imagine what the next 11 months have in store. If the last few years have taught us anything, it's that anything can and will happen. Luckily, we were able to ask some experts to discuss their predictions for the year ahead at ADWEEK's annual.

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Advertising 281

Adweek

MAY 29, 2024

Adcolor, the trade organization that celebrates and promotes creative industry diversity, will host its 2024 conference and awards from Nov. 14 through Nov. 16 in Los Angeles.

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Media 304

Adweek

JULY 26, 2024

Between the Covid-19 pandemic and the writers and actors strikes last year, Comic-Con is looking for a return to glory in 2024, with several TV networks and streaming services showing up to provide activations for attendees. San Diego Comic-Con is back. Though last year's Comic-Con saw some major brands, such as Marvel, skip out on.

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Adweek

AUGUST 15, 2024

ADWEEK's Agency of the Year honors the advertising agencies setting the standard for where the industry is heading in 2024. ADWEEK values creativity, business results and, ultimately, how agencies treat their people--because it's the people who drive the business forward. The winners will be revealed in December.

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Adweek

MAY 22, 2024

However, after nearly two centuries static posters remain popular among marketers, and as 2024 has shown so far, billboards still get people talking, even if it's for the wrong reasons. The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York.

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Advertising Marketing 304

Adweek

APRIL 3, 2024

The 2024 NewFront's schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock departing, IAB's 2024 schedule largely mirrors last year's lineup. Events take place from April 29th to May 2nd in New York, with presentations showcasing the latest innovations in technology, data and ads. "If

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Adweek

JANUARY 17, 2024

marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade.

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Adweek

FEBRUARY 28, 2024

But in 2024, brands will have to walk the walk at a corporate level if they want to march the march. Pride in London is one of the U.K's largest LGBTQ+ festivals, attracting 1.5 million people to the city each June with 30,000 participating in the parade itself. In a bid to weed out rainbow.

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JANUARY 22, 2024

Heading into 2024, adland is more aware than ever of its climate responsibility. The question that it must answer is where the scope of that responsibility ends. This year will be defined, in large part, by how advertisers and agencies choose to answer that question. Some argue that agencies must cut ties with clients in.

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Adweek

MAY 17, 2024

To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed by the TelevisaUnivision music team, Carlos Marmo and Agustin Barreto.

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FEBRUARY 14, 2024

For 2024, we're widening the funnel, with a broad focus on the ad industry's role in. As we start work on ADWEEK's fourth annual sustainability-focused digital issue, released on April 22, we're looking for nominations for our Sustainability Stars list. Each year, this list has a slightly different focus.

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SEPTEMBER 24, 2024

ABC News' flagship morning news program wrapped up the 2023-2024 season with a first place finish among total viewers--the 12th straight season that its perched at the top of the roost. Oh, what a beautiful mornin' for Good Morning America. But GMA had to cede the advertiser-treasured Adults 25-54 demo to Today as the NBC.

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Advertising 252

Adweek

JANUARY 26, 2024

The 2024 TV upfront season is well underway, following a 2023 slate of events featuring new entrants and (mostly) in-person presentations. If it seems like upfront announcements come earlier and earlier each year, they absolutely do.

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JANUARY 4, 2024

With an estimated spending power of $360 billion and an increasing sphere of influence (41 million Gen Zers will be eligible to vote in the 2024 U.S. In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are obsessed. elections), it's little wonder brands are keen.

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Adweek

SEPTEMBER 24, 2024

It's the end of the 2023-2024 TV season as we knew it, and you'd better believe that David Muir is feeling fine. With the week of September 16 in the history books, the World News Tonight host and the rest of the ABC News team can celebrate their own Triple Crown: another week, quarter, and.

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Adweek

JANUARY 3, 2024

A lot has happened this year and so much will change in 2024, especially. It's the job and responsibility of a public relations expert or team to not only protect their clients' reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world.

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Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

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Adweek

DECEMBER 28, 2023

In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus.

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Adweek

JUNE 7, 2024

in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. advertising spending should grow 6.3% Wieser, who earlier this year forecast a slightly lower growth rate of 5.6%, acknowledges the market is growing better than previously expected.

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Adweek

JANUARY 18, 2024

Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024.

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Ad Tech 341

Adweek

JUNE 21, 2024

While the 2024 Cannes Lions festival has had its share of drama--Elon Musk's apology tour and Michael Kassan's new venture both made headlines--the vibes along the Croisette and inside the parties were more earnest, reflective and purposeful, ADWEEK execs and editors reported.

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JANUARY 25, 2024

The chief marketing officer's job description is ever expanding, and as we look ahead to 2024, CMOs will be expected to get even closer to product.

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Marketing 326

Adweek

MARCH 12, 2024

The standouts in media, TV, digital and tech for 2024.

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Media 297

Adweek

JANUARY 8, 2024

National Cinemedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as the U.S. Representative of the Cannes Lions International Festival of Creativity. Registration begins today and is open through Feb.

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illumin

OCTOBER 31, 2024

Halloween 2024 brought an incredible ad lineup from some of the biggest brands. Our top ads from Halloween 2024 Every year there are so many fun and engaging ads to watch and 2024 is no exception. Disney+ Fear is here in Disney+’s 2024 Halloween ad. Here are the best of the best from Halloween this year.

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Adweek

JUNE 26, 2024

The event, held at La Paillote de Gaston Gastounette, honored the 2024 Cannes Lions Outdoor Jury. MediaVillage.org and ADWEEK, in partnership with the Out of Home Advertising Association of America (OAAA), co-hosted Julie Thompson's Thursday Night VIP Dinner Club at the Cannes Lions Festival of Creativity earlier this month.

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Advertising 227

Adweek

MARCH 25, 2024

The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world's biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev, Samsung, Visa, P&G, Panasonic, Airbnb and Omega. We're tracking how these brands and more are activating in the build-up to, and during,

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