Adweek

DECEMBER 4, 2024

The best ads of 2024 took us on a wild, inventive, funny, Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip lover got stuck in a time loop.

Advertising 321

Advertising 321

Adweek

DECEMBER 5, 2024

A new report from data analytics firm Morning Consult, which tracks how consumers perceive thousands of brands each day, reveals no brand's reputation rose more throughout 2024 than the WNBA's. After a record-breaking season, the WNBA's winning streak continues.

Marketing 353

Marketing 353

Adweek

OCTOBER 11, 2024

As we settle into the 2024-2025 broadcast season, TVNewser is taking a last look back at some of the lesser-told narratives of 2023-2024 broadcast season. We're focusing on time periods and networks that don't always factor into our weekly coverage, from the Sunday morning shows to NewsNation and CNBC.

321

321

Martech

OCTOBER 1, 2024

Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. Here’s how shopping behaviors break down by generations: Image: Klaviyo’s 2024 Consumer Spending Report. Plans to spend more. Top factors.

eCommerce 120

eCommerce Retail MarTech Marketing 120

Adweek

JANUARY 2, 2025

jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs themselves are changing. When comparing the quantity of marketing-related job titles on LinkedIn user profiles in 2024 versus 2022, no position experienced more growth than "Sales Marketing Supervisor," which.

Public Relations 306

Public Relations Marketing Advertising 306

Adweek

AUGUST 26, 2024

If 2024 has taught us anything about brand tie-ups, it's that the more unlikely the collab, the better. In the last eight months, we've seen brands partner on a variety of products, campaigns, and experiences. Polly Pocket has gone life-sized with Airbnb, Dunkin' and Scrub Daddy forged an alliance to make cleaning fun, and Charlotte.

338

338

Martech

AUGUST 14, 2024

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Holiday 2024: Competing with an election messaging blitz Thanksgiving to Christmas is the email Super Bowl, and you’re in the fourth quarter with the clock running out. ” We need to take email seriously.

ROI 131

ROI Marketing Agency MarTech 131

Adweek

FEBRUARY 20, 2025

billion -- Global ad revenue from 2024, up 27% year-over-year. 681 billion -- Revenue for 2024, up 5.1% The numbers $4.4 Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. billion -- Revenue during the fourth quarter, up 4.1% year-over-year. year-over-year.

eCommerce 296

eCommerce Advertising Retail Media 296

Adweek

DECEMBER 19, 2024

In 2024, chief marketing officers (CMOs) wore many hats as their remit continued to evolve. For some, this expanded scope laddered up to a promotion to the corner office. Over the last 12 months, senior marketers including Starbucks' Brady Brewer and GE's Linda Boff have made the leap from CMO to chief executive officer (CEO).

Marketing 299

Marketing 299

Ad Badger

DECEMBER 19, 2024

Read More Amazon PPC: 12-Point Guide (2024 Update) The post Amazon PPC: 12-Point Guide (2024 Update) appeared first on Ad Badger. If you recently mistook “pay-per-click” advertising for “paperclip” advertising, then you’re likely unfamiliar with Amazon PPC. However, let’s quickly dive.

Advertising 122

Advertising Education 122

Adweek

SEPTEMBER 17, 2024

Once given only to marketers, the 2024 class represents an evolution of who's creating the buzz that lights up imaginations and drives growth for companies and communities. For nearly four decades, ADWEEK has been recognizing the brightest minds in branding and marketing with our highest honor, the Brand Genius award.

Marketing 312

Marketing Fashion Media Advertising 312

Adweek

DECEMBER 20, 2024

The year is ending, so it's time to go back down the witches' road and bring you the can't-miss TV of 2024. ADWEEK's "best of" TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we're changing things up and bringing you the shows from.

334

334

Adweek

NOVEMBER 7, 2024

But it's worth noting that the 2024 presidential election wasn't a particularly big ratings driver overall. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during the 8-11 p.m. hours (All times Eastern).

Advertising 338

Advertising 338

Adweek

OCTOBER 2, 2024

And that spotlight is shining brighter than ever this year courtesy of the 2024 presidential election, with the Latino vote shaping up to be one of the deciding factors. Hispanic Heritage Month is a time to spotlight the voices of America's vibrant Hispanic and Latino communities spread across the country from sea to shining sea.

321

321

Adweek

DECEMBER 4, 2024

with Wednesday's release of Year on TikTok 2024. Man in Finance landed @girl_on_couch a talent agent and a record deal, but it was just one of 2024's top memes, joining Brat Summer from @charlixcx, "very demure,

Finance 285

Finance Media 285

Adweek

DECEMBER 24, 2024

It's no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by presidential election that saw a 25% ratings decline from the 2020 election cycle across 18 networks.

Audience 312

Audience 312

Adweek

DECEMBER 26, 2024

"Well, 2024 sure has been a year" seems to be the prevailing sentiment. Well, we're setting the negativity aside because even if everything didn't break our way this year, the great thing about being reporters is that if we feel strongly about something, we get to put it in the spotlight. Sure, we broke news.

Agency 278

Agency 278

AdExchanger

DECEMBER 8, 2024

The post Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024 appeared first on AdExchanger. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it at least, according to GroupMs end-of-year forecast.

Advertising 126

Advertising Marketing 126

Adweek

NOVEMBER 18, 2024

Marriott Los Angeles LA Live, marked the culmination of Adcolor 2024, including the Adcolor Conference and the organization's two. In a star-studded, celebratory evening, Adcolor, an organization dedicated to celebrating and promoting diversity in the creative industries, announced the winners of its 18th Annual Adcolor Awards.

290

290

Adweek

DECEMBER 11, 2024

ADWEEK's annual Jealous List isn't a sinful endeavor, but rather a joyous review of some of the best work that happened throughout 2024. Jealousy, when it comes to envying the great work of others, is not to be frowned upon. Instead, let's celebrate. We asked numerous creatives to tell us their favorite work of the.

289

289

Adweek

FEBRUARY 14, 2025

In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. Corporate bombast has gotten worse. press releases. The examination found mentions of hyperbolic words, such as "thrilled," "cutting-edge," and "groundbreaking," had increased between 2017 and 2023.

274

274

Martech

AUGUST 12, 2024

The post HubSpot’s July 2024 updates: Big moves toward better efficiency and security appeared first on MarTech. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

Conversion 122

Conversion Marketing Communications MarTech 122

Adweek

DECEMBER 17, 2024

In 2024, creators took center stage for marketers. Brands began to view them as more than just attention-grabbers. Creators helped develop products, drum up social media buzz, and drive sales.

Media 279

Media Marketing 279

AdExchanger

FEBRUARY 20, 2025

billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. The company generated $4.4

Advertising 108

Advertising Retail Media 108

Adweek

DECEMBER 27, 2024

No story permeated American life more in 2024 than the presidential election. Now that the election is over, 28% of ADWEEK readers said the outcome has changed their company's marketing strategy.

Marketing 312

Marketing Advertising 312

Adweek

FEBRUARY 3, 2025

The numbers Publicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of EUR16 billion ($16.52 Organic growth for Q4 was 6.3%, with revenues of EUR3.8 billion ($3.92 The company grew in all regions last year, including the U.S. 4.9%), Europe (5.4%), and Asia-Pacific (6.3%). It also led the industry with.

Agency 257

Agency 257

Adweek

DECEMBER 18, 2024

Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with pickles. The nearly four-minute film, created by Google Brand Studio, is devoted to breakout searches -- or terms that spiked by more than.

Advertising 278

Advertising 278

Adweek

FEBRUARY 28, 2025

At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals.

Manufacturing 246

Manufacturing 246

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. The year of AI: hype and hope Its no exaggeration to say that 2024 will be remembered as a watershed moment for AI. Iterative innovation in action Take Zara as an example. Processing.

Marketing 124

Marketing Fashion ROI Communications 124

Adweek

FEBRUARY 18, 2025

The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024. Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum.

Media 276

Media Agency Marketing 276

Adweek

FEBRUARY 19, 2025

She succeeds Katie Keil, who left the company in September 2024 after nearly four years. Marnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO).

Food 281

Food Marketing 281

Adweek

FEBRUARY 24, 2025

Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs. Horizon Media is all in on green media.

Media 241

Media Agency Ad Tech 241

Adweek

JANUARY 7, 2025

But the morning show race was tighter during the final days of 2024 as only 8,000 total viewers separated Today from its main rival, ABC News' Good Morning America. NBC News' Today remained in first place in total viewers and the advertiser-coveted demo of Adults 25-54 during the week of Dec. The typically slow.

Advertising 261

Advertising 261

Adweek

FEBRUARY 27, 2025

billion: Stagwell's net revenue for 2024, up 7% from 2023. Buoyed by AI investments, an "aggressive" M&A strategy, increased spending from Big Tech clients, and the U.S. election, Stagwell grew its net revenues by 7% year-on-year. The numbers $2.3 630 million: The group's Q4 net revenue, up 14% versus the prior year period. 8%: Net.

Agency 215

Agency 215

Adweek

MARCH 11, 2025

PHD entered 2024 in a precarious position. After winning ADWEEK's Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line.

Agency 192

Agency Media 192

Ad Monsters

DECEMBER 19, 2024

Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. The Top Ad Tech News Stories You Couldnt Stop Clicking on in 2024 1.

Ad Tech 98

Ad Tech CPC Cookies Audience 98

Adweek

NOVEMBER 25, 2024

ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec.

Agency 299

Agency Media 299