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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

Currently, it’s expected that Google will shut off support for third-party cookies in Chrome in 2024. There was also a 7% drop in the number of news sites that host third-party social media content, such as sharing buttons from Facebook and Twitter. Behavioral targeting and retargeting to show personalized ads.

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