illumin

DECEMBER 9, 2024

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. These include display ads and search ads.

Retail 52

Retail Media Advertising Viewability 52

Smarty Ads

MARCH 24, 2023

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

Click Through Rate 52

Click Through Rate Banner Ad Click Video Ads 52

Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. billion in 2024. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Basis

FEBRUARY 28, 2023

In other words, unlike most standard display and banner ads, it fits in naturally alongside the original content on its host website without disrupting the user’s browsing experience—sometimes to the extent that consumers don’t even register they’re engaging with an ad. Additionally, 63.1%

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Basis

JULY 23, 2024

Native display advertising stands out from other ad types by “blending in” with the content around it, offering a user experience that can feel less disruptive. Unlike traditional banner ads that can feel intrusive and are often ignored, native ads match the form and function of the platform on which they appear.

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Adtelligent

APRIL 4, 2025

How Ad Fraud Works Ad fraud happens when bad actors manipulate the digital advertising system to generate fake impressions, clicks, or conversionsstealing ad budgets without delivering real engagement. 70%+ of users find online ads untrustworthy, due to scams like clickbait. The result?

Clickbait 52

Clickbait Impressions Retargeting Conversion 52