illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. eMarketer also predicts that retail media ad spending in the US will grow by 26% in 2024 – outpacing the overall growth of digital ad spending (which it predicts will grow 12.6%). This is where some solutions fail.

Retail 52

Retail Media Viewability Impressions 52

AdvertiseMint

JANUARY 17, 2024

What if I told you a simple Google Ads tweak can lead to more clicks and exposure in 2024? You’re probably familiar with those little descriptive snippets under some ads. Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%.

Ad Click 52

Ad Click Shipping Pop-Up A/B Testing 52

Smarty Ads

MARCH 24, 2023

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

Click Through Rate 52

Click Through Rate Banner Ad Click Video Ads 52

Ad Monsters

DECEMBER 4, 2024

But to see it brought up in a legal filing after one of the most historic hip-hop beefs in music is a curveball only 2024 can throw at us. This legal action sheds light on potential malpractices within the music industry and draws striking parallels to ongoing issues in ad tech. It’s become a standard callout online.

Click Through Rate 111

Click Through Rate Ad Tech Ad Targeting Ad Click 111

Adtelligent

APRIL 4, 2025

How Ad Fraud Works Ad fraud happens when bad actors manipulate the digital advertising system to generate fake impressions, clicks, or conversionsstealing ad budgets without delivering real engagement. 70%+ of users find online ads untrustworthy, due to scams like clickbait. The result?

Clickbait 52

Clickbait Impressions Retargeting Conversion 52