Basis

FEBRUARY 28, 2023

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices. Advertisers simply need to provide an image, headline, description, and click-through URL. Additionally, 63.1%

Native Advertising 98

Native Advertising Advertising Demand Side Platform Video Ads 98

Basis

JULY 23, 2024

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create richer, more relevant brand experiences for consumers across screens and devices. Advertisers simply need to provide an image, headline, description, and click-through URL.

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. This new framework aims to protect user privacy while still allowing AdTech companies to provide relevant ads.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% Behavioral advertising vs. contextual advertising .

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52