Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. billion in 2024. billion in 2024.

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InMobi

MARCH 11, 2025

Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. Access to Premium Inventories: Ensuring access to high-quality ad placements across multiple surfaces, including in-app, mobile web, and lock screens, is crucial for campaign reach.

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Agency Machine Learning Demand Side Platform ROI 94

AdExchanger

NOVEMBER 19, 2024

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

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AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. It connects with ad exchanges and data sources so you can find the best spots for your ads.

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Advertising Ad Exchange Pop-Up Demand Side Platform 52

Ad Monsters

JANUARY 8, 2024

The sector saw its reputation tarnished in 2023; what’s in store for 2024? 2024 is shaping up to be a crazy year for the advertising industry. MFA Conversations Continue in 2024 Trend #1: Made For Advertising sites (MFAs) will continue to spark conversations, particularly around how trading desks spend advertiser’s budgets.

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Cookies Clickbait Ad Exchange Audience 105

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. ad spend lost to fraud this year.

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Advertising Marketing Ad Exchange Retail 119

VideoWeek

JANUARY 26, 2023

I predict the market will begin to improve prior to Q1 2024. If Google were to divide, this would have a long-term positive impact on ad tech companies, marketers and consumers. Additionally, the recession may play a role in the likelihood that a split will occur as splits are more likely during market troughs.

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AdExchanger

JUNE 15, 2022

But Nielsen ONE isn’t slated to be generally available until 2024, and alternate currency providers. ONE Thing To Rule Them All After a quiet stretch, Nielsen has new details on Nielsen ONE, its cross-device, cross-channel video rating product that began alpha tests last December.

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Ad Exchange 98

Ad Monsters

JULY 30, 2024

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, marking the highest spend in U.S. Incorporate header bidding to get multiple demand sources competing for your ad space. history, according to eMarketer.

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Header Bidding Impressions Ad Inventory Fill rate 111

Martech

MAY 2, 2024

The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX). Olympics on CTV/OTT With a growing share of ad spend and eyeballs, CTV is becoming more relevant for viewers to navigate tentpole events like the upcoming Olympic Games Paris 2024.

Audience 108

Audience Retargeting Ad Exchange Food 108

Martech

JUNE 26, 2024

In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number. The post The never-ending war against ad fraud appeared first on MarTech.

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Machine Learning Impressions Ad Exchange MarTech 111

VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. It’s also building an ad server and an ad exchange inside the browser.

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Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. Event-based impression and click metrics will be abandoned in favor of aggregated reporting.

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Cookies Ad Server Ad Exchange MarTech 87

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. Build Your Profitable Ad Exchange Business With Us!

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Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. For ad exchange owners, this is crucial as well. and COPPA standards.

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Cookies First-Party Cookies Ad Exchange Marketing 56

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

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MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

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Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 30, 2024

The company has already turned off cookies for more than 30 million Chrome users and plans to phase them out for 100% of Chrome users by Q3 2024. Ad Exchanges Ad exchanges are digital marketplaces where ad impressions are bought and sold in real-time.

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Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

The company has already turned off cookies for more than 30 million Chrome users and plans to phase them out for 100% of Chrome users by Q3 2024. Ad Exchanges Ad exchanges are digital marketplaces where ad impressions are bought and sold in real-time.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Digiday

SEPTEMBER 8, 2022

Google’s new deadline for removing third-party cookies from its Chrome browser is the end of 2024 giving publishers, advertisers and ad tech companies another two years to figure out a solution for measuring ad performance in a privacy-compliant way. Google delayed the cookie apocalypse … again. in October.

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Media Cookies Ad Tech Ad Exchange 69

InMobi

JULY 26, 2021

The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges. And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021. are being passed in the bid requests.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

VideoWeek

AUGUST 5, 2022

The roll-out will begin in markets already carrying HBO Max (the US and Latin America) before reaching Europe and Asia Pacific in 2024. The offering will include a free, ad-supported tier, a paid ad tier and a paid ad-free tier. HBO Max and Discovery+ are set to merge in 2023, Warner Bros. Discovery confirmed on Thursday.

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VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. percent in 2024. Million Subs, Phases Out Cheapest Ad-Free Tier Netflix added 13.1 Read more on VideoWeek. Netflix Adds 13.1

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Media Agency Entertainment Cookies 52

Automatad Inc.

DECEMBER 6, 2023

Reason for AdSense Moving From CPC to CPM The AdSense moves from CPC to CPM because they want: Consistency in calculating ad revenue for publishers Since publishers use various platforms like ad exchange , programmatic means, and header bidding , CPM will make it easy to compare revenue across technologies.

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CPM CPC Impressions Header Bidding 52

Automatad Inc.

DECEMBER 6, 2023

Reason for Adsense Moving From CPC to CPM The Adsense moves from CPC to CPM because they want: Consistency in calculating ad revenue for publishers Since publishers use various platforms like ad exchange , programmatic means, and header bidding , CPM will make it easy to compare revenue across technologies.

CPM 52

CPM CPC Impressions Header Bidding 52

VideoWeek

SEPTEMBER 20, 2024

IAB Releases First In-Store Retail Media Standards IAB and IAB Europe have released the first industry definitions and measurement standards for in-store Retail Media, including recommended formats for in-store ad placements and standardised classification of key areas within stores where media can be deployed. percent YoY uptick in revenues.

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Retail Agency Media Ad Tech 52

VideoWeek

JANUARY 5, 2024

billion transaction is expected to close mid-2024, subject to regulatory approvals. Texas attorneys had pushed for an August 2024 trial, according to Reuters , and argued that the delay was “allowing Google to abuse its market power for longer, at the expense of American consumers.” percent in 2024, according to Insider Intelligence.

Media 52

Media Cookies Entertainment Agency 52

Smart-Hub

JUNE 16, 2021

dollars in 2021 to 461 billion in 2024. White Label Ad Exchange: The Best Solution for Programmatic Advertising. Programmatic advertising uses artificial intelligence and real-time bidding (RTB) to help automate and streamline the ad buying process. Only in 2020, companies spent nearly 356 billion U.S.

Advertising 40

Advertising Ad Exchange Agency Ad Tech 40

Automatad Inc.

JANUARY 23, 2024

Here is the list of alternatives marketers are considering to choose in 2024. Even though AdSense is actively testing the Privacy Sandbox APIs , it will report the test results to the Canadian Marketing Association (CMA) in Q2 2024. Source Undoubtedly, utilizing Privacy Sandbox for measurement and reporting will be on their checklist.

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Audience Cookies Ad Server Viewability 52

VideoWeek

JUNE 2, 2023

DoubleVerify Unveils Brand Safety and Viewability Suite Measurement firm DoubleVerify (DV) has launched DV Marketplace Suite, a platform of controls for SSPs, DSPs, marketplaces, ad exchanges and retail media networks. percent drop in ad spend this year, reflecting a decline in audience numbers and inventory.

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Viewability Audience Ad Exchange Ad Tech 52

Clearcode

OCTOBER 21, 2024

This is how the cookie-syncing process works: A user visits a website that has a space to display an ad. The advertiser’s platform, a DSP, receives the request to serve an ad to the user. The ad exchange redirects (http redirect) the ad request to the pixel URL on the DMP’s side, passing the user ID in the URL parameter.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. The tool will become generally available in Google Ads in early 2024.

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Retail Agency Media Ad Tech 97

VideoWeek

FEBRUARY 23, 2024

The investment firm demanded Criteo accelerate its share buyback, and conduct a “comprehensive strategic review, including to evaluate all ownership options” no later than Q4 2024. This is a hugely positive way to start 2024,” said Thinkbox CEO Lindsey Clay. Commercial TV is growing and stronger together.

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Ad Tech Pop-Up Retail Media 52

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

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Video Ads Retail Media Ad Tech 52

VideoWeek

MAY 19, 2023

The US-based jobs include “senior product manager, ads marketplace: e-commerce” and “senior commerce and measurement partnerships manager”, alongside two Amsterdam-based roles for building a Shopping Ads team and launching a “dynamic product ad in 2023/2024.” The company reported a 1.3

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Cookies Non-Profit Agency Media 52