Martech

MAY 2, 2024

The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX). Olympics on CTV/OTT With a growing share of ad spend and eyeballs, CTV is becoming more relevant for viewers to navigate tentpole events like the upcoming Olympic Games Paris 2024. households through CTV and mobile.

Audience 109

Audience Retargeting Ad Exchange Food 109

Martech

JUNE 26, 2024

In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number. The post The never-ending war against ad fraud appeared first on MarTech.

Machine Learning 113

Machine Learning Impressions Ad Exchange MarTech 113

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Infinite Potential On SmartHub Ad Exchange!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. But this is rather good news.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

JUNE 16, 2021

dollars in 2021 to 461 billion in 2024. White Label Ad Exchange: The Best Solution for Programmatic Advertising. Programmatic advertising uses artificial intelligence and real-time bidding (RTB) to help automate and streamline the ad buying process. Only in 2020, companies spent nearly 356 billion U.S.

Advertising 40

Advertising Ad Exchange Agency Ad Tech 40

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. percent drop in ad spend this year, reflecting a decline in audience numbers and inventory.

Viewability 52

Viewability Audience Ad Exchange Ad Tech 52

VideoWeek

FEBRUARY 23, 2024

Cyber Criminals Are Turning to Ad Tech for Malware Measurement Cyber criminals are increasingly using ad tech to deploy and measure malware scams, according to cybersecurity firm HP Wolf Security. This is a hugely positive way to start 2024,” said Thinkbox CEO Lindsey Clay. Commercial TV is growing and stronger together.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange.

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Advertising Marketing Ad Exchange Retail 121

Basis

JULY 11, 2023

While the Digital Markets Act (and its rules that govern so-called “gatekeeper platforms”) has already come into force, the wider-reaching Digital Services Act won’t go into effect across the EU until 2024 , giving Big Tech companies—and the advertisers who use them—a bit more time to adjust their strategic plans and ensure proper enforcement.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

While the Digital Markets Act (and its rules that govern so-called “gatekeeper platforms”) has already come into force, the wider-reaching Digital Services Act won’t go into effect across the EU until 2024 , giving Big Tech companies—and the advertisers who use them—a bit more time to adjust their strategic plans and ensure proper enforcement.

Advertising 93

Advertising Marketing Pop-Up Cookies 93