2024, Ad Exchange and Ad Server

With Google in hot water with the DOJ, what exactly are anti-trust laws?

illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. Anti-trust trials are a huge deal.

Ad Server

Ad Server Ad Tech Ad Exchange Manufacturing

What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have.

Ad Exchange

Ad Exchange Fill rate Ad Server Header Bidding

The Industry Reacts to DOJ Suing Google

VideoWeek

JANUARY 26, 2023

I predict the market will begin to improve prior to Q1 2024. If Google were to divide, this would have a long-term positive impact on ad tech companies, marketers and consumers. Decoupling the ad server from the exchange will open up the supply chain for more competition. Publishers are the biggest victims.

Ad Tech

Ad Tech Header Bidding Ad Server Ad Exchange

Google’s Privacy Sandbox Risks “Fragmenting the Internet” Says IAB Tech Lab

VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. It’s also building an ad server and an ad exchange inside the browser.

Ad Server

Ad Server Cookies Ad Exchange Finance

IAB Tech Lab slams Google Privacy Sandbox

Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. Event-based impression and click metrics will be abandoned in favor of aggregated reporting.

Cookies

Cookies Ad Server Ad Exchange MarTech

Header Bidding: What Is It & How Does It Work?

MNTN

AUGUST 30, 2024

Real-time bidding operates within a single exchange, whereas header bidding allows you to tap into multiple exchanges and networks. Header bidding allows multiple bids to occur before the ad server is called. Next, these partners will submit their bids for the available ad impression.

Header Bidding

Header Bidding Ad Server Demand Side Platform Ad Exchange

Header Bidding: What Is It and How Does It Work?

MNTN

AUGUST 30, 2024

Real-time bidding operates within a single exchange, whereas header bidding allows you to tap into multiple exchanges and networks. Header bidding allows multiple bids to occur before the ad server is called. Next, these partners will submit their bids for the available ad impression.

Header Bidding

Header Bidding Ad Server Demand Side Platform Ad Exchange

First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. For ad exchange owners, this is crucial as well. and COPPA standards.

Cookies

Cookies First-Party Cookies Ad Exchange Marketing

The Evolution of Google’s Privacy Sandbox

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. Will Google’s Privacy Sandbox Ever Go Live?

Cookies

Cookies Demand Side Platform A/B Testing Audience

What is Protected Audience API (PAAPI)? The Ultimate Guide

Automatad Inc.

JANUARY 23, 2024

Here is the list of alternatives marketers are considering to choose in 2024. The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. Source Undoubtedly, utilizing Privacy Sandbox for measurement and reporting will be on their checklist.

Audience

Audience Cookies Ad Server Viewability

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads

Video Ads Retail Media Ad Tech

The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

VideoWeek

NOVEMBER 17, 2023

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” Amazon said in a statement. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

Media

Media Cookies Agency Affiliates

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

VideoWeek

FEBRUARY 14, 2025

Foroughi said the company is now positioning itself to serve “the entire global advertising economy” M6+ Drives Revenues in Flat Year for Advertising M6 Group, the RTL-owned French broadcaster, saw its streaming revenues rise 36 percent YoY in 2024, signalling a strong start for its new streaming service, M6+. percent in 2023.

Ad Tech

Ad Tech Media Agency Advertising

Digital Advertising Regulation in 2023: What Marketers Need to Know

Basis

JULY 11, 2023

While the Digital Markets Act (and its rules that govern so-called “gatekeeper platforms”) has already come into force, the wider-reaching Digital Services Act won’t go into effect across the EU until 2024 , giving Big Tech companies—and the advertisers who use them—a bit more time to adjust their strategic plans and ensure proper enforcement.

Advertising

Advertising Marketing Pop-Up Cookies

Digital Advertising Regulation in 2023: What Marketers Need to Know

Basis

FEBRUARY 21, 2023

While the Digital Markets Act (and its rules that govern so-called “gatekeeper platforms”) has already come into force, the wider-reaching Digital Services Act won’t go into effect across the EU until 2024 , giving Big Tech companies—and the advertisers who use them—a bit more time to adjust their strategic plans and ensure proper enforcement.

Advertising

Advertising Marketing Pop-Up Cookies

AdTech Trends

With Google in hot water with the DOJ, what exactly are anti-trust laws?

What Is Ad Exchange and How Does it Work – A Guide for Publishers

Trending Sources

The Industry Reacts to DOJ Suing Google

Google’s Privacy Sandbox Risks “Fragmenting the Internet” Says IAB Tech Lab

IAB Tech Lab slams Google Privacy Sandbox

Header Bidding: What Is It & How Does It Work?

Header Bidding: What Is It and How Does It Work?

First-Party vs. Third-Party Cookies: What Marketers Need to Know

The Evolution of Google’s Privacy Sandbox

What is Protected Audience API (PAAPI)? The Ultimate Guide

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

The WIR: OpenX Launches TV+, Canal+ Continues its International Push, and Buyers Struggle to Verify YouTube Ad Placements

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

Digital Advertising Regulation in 2023: What Marketers Need to Know

Digital Advertising Regulation in 2023: What Marketers Need to Know

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