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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have.

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How Bid Shading and the $12 Billion Political Ad Boom Could Impact Publishers

Ad Monsters

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, marking the highest spend in U.S. Competitive Pressure: With multiple campaigns vying for ad space, the pressure to lower prices further increases, risking a race to the bottom. history, according to eMarketer.

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17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

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Ad Network: What Is It and How Does It Work?

MNTN

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

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Ad Network: What Is It and How Does It Work?

MNTN

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

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Header Bidding: What Is It & How Does It Work?

MNTN

Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.

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Header Bidding: What Is It and How Does It Work?

MNTN

Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.