2024, Ad Exchange and Ad Targeting

The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. Build Your Profitable Ad Exchange Business With Us!

Advertising

Advertising Ad Exchange ROI Machine Learning

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

Ad Network: What Is It and How Does It Work?

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network

Ad network Ad Exchange Ad Space Audience

Ad Network: What Is It and How Does It Work?

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network

Ad network Ad Exchange Ad Space Audience

The Evolution of Google’s Privacy Sandbox

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. June 24, 2021 : Google extended its plan to shut off third-party cookies by an extra 2 years (2024).

Cookies

Cookies Demand Side Platform A/B Testing Audience

Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The DSP sends a request and creates a third-party cookie.

Cookies

Cookies Retargeting GDPR Ad Targeting

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

FEBRUARY 23, 2024

The investment firm demanded Criteo accelerate its share buyback, and conduct a “comprehensive strategic review, including to evaluate all ownership options” no later than Q4 2024. This is a hugely positive way to start 2024,” said Thinkbox CEO Lindsey Clay. Commercial TV is growing and stronger together.

Ad Tech

Ad Tech Pop-Up Retail Media

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

“There was a tremendous amount of waste due to lack of targeting.”. TF1 has secured the rights to all the French national team’s matches until 2028, including the UEFA Nations League, UEFA Euro 2024 qualifiers, the FIFA 2026 World Cup qualifiers and UEFA Euro 2028 qualifiers. TF1 Scores French National Football Rights.

Ad Tech

Ad Tech Agency Media Cookies

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY.

Ad Exchange

Ad Exchange Ad Tech Agency Video Ads

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. ad spend lost to fraud this year.

Advertising

Advertising Marketing Ad Exchange Retail

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. percent in 2024. Million Subs, Phases Out Cheapest Ad-Free Tier Netflix added 13.1 Read more on VideoWeek. Netflix Adds 13.1

Media

Media Agency Entertainment Cookies

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads

Video Ads Retail Media Ad Tech

Digital Advertising Regulation in 2023: What Marketers Need to Know

Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising

Advertising Marketing Pop-Up Cookies

Digital Advertising Regulation in 2023: What Marketers Need to Know

Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising

Advertising Marketing Pop-Up Cookies

AdTech Trends

The Future of Programmatic Advertising: Key Trends Shaping the Industry

AdTech Ecosystem: Navigating Trends and Insights

Trending Sources

Ad Network: What Is It and How Does It Work?

Ad Network: What Is It and How Does It Work?

The Evolution of Google’s Privacy Sandbox

Third-Party Cookies in Google Chrome: A Guide For AdTech

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

What every marketer needs to know about programmatic advertising

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

Digital Advertising Regulation in 2023: What Marketers Need to Know

Digital Advertising Regulation in 2023: What Marketers Need to Know

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