Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Work on the body copy.

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ROI Native Advertising Ad Exchange Banner 64

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. The tool will become generally available in Google Ads in early 2024.

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Retail Agency Media Ad Tech 97

VideoWeek

JULY 22, 2022

Médiamétrie Plans to Start Measuring Streaming Audiences in 2024. Report Shows Advertisers Spending Up to 10 Percent of Budgets on Clickbait. Advertisers are spending around 10 percent of their budgets on clickbait sites, according to research by DeepSee, Jounce Media and Ebiquity.

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Clickbait Agency Ad Exchange Media 52

VideoWeek

FEBRUARY 23, 2024

The investment firm demanded Criteo accelerate its share buyback, and conduct a “comprehensive strategic review, including to evaluate all ownership options” no later than Q4 2024. The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites.

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Ad Monsters

JANUARY 8, 2024

The sector saw its reputation tarnished in 2023; what’s in store for 2024? 2024 is shaping up to be a crazy year for the advertising industry. MFA Conversations Continue in 2024 Trend #1: Made For Advertising sites (MFAs) will continue to spark conversations, particularly around how trading desks spend advertiser’s budgets.

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Cookies Clickbait Ad Exchange Audience 105