2024, Ad Exchange and Demand Side Platform

Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

SEPTEMBER 10, 2024

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6

CPC

CPC Ad Tech Demand Side Platform Conversion Rate

Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs

Digiday

MARCH 19, 2024

In 2021, the House of Mouse stated its ambition to generate more than 50% of its revenue through programmatic sales by the close of 2024 with the debut of the Disney Real-Time Ad Exchange (DRAX).

Demand Side Platform

Demand Side Platform Ad Exchange Entertainment Media

The Growing Role of Agencies in Omnichannel Loyalty Strategies

InMobi

MARCH 11, 2025

Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. Full-service Demand-Side Platforms (DSPs) act as an extension of agency teams, streamlining ad delivery, optimizing supply paths, and improving ROI.

Agency

Agency Machine Learning Demand Side Platform ROI

What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It is a $600 billion question demanding a clear explanation of what it is, how it works, why publishers should use it, its benefits, and everything else.

Ad Exchange

Ad Exchange Fill rate Ad Server Header Bidding

17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs. A DSP does that job for you quickly.

Advertising

Advertising Ad Exchange Pop-Up Demand Side Platform

Header Bidding: What Is It & How Does It Work?

MNTN

AUGUST 30, 2024

The company has already turned off cookies for more than 30 million Chrome users and plans to phase them out for 100% of Chrome users by Q3 2024. It streamlines the bid requests and ensures that all demand partners have a fair chance to participate. Learn More: DSP, SSP, and Ad Exchange: What’s the Difference ?

Header Bidding

Header Bidding Ad Server Demand Side Platform Ad Exchange

Header Bidding: What Is It and How Does It Work?

MNTN

AUGUST 30, 2024

The company has already turned off cookies for more than 30 million Chrome users and plans to phase them out for 100% of Chrome users by Q3 2024. It streamlines the bid requests and ensures that all demand partners have a fair chance to participate. Learn More: DSP, SSP, and Ad Exchange: What’s the Difference ?

Header Bidding

Header Bidding Ad Server Demand Side Platform Ad Exchange

Ad Network: What Is It and How Does It Work?

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network

Ad network Ad Exchange Ad Space Audience

Ad Network: What Is It and How Does It Work?

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network

Ad network Ad Exchange Ad Space Audience

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

VideoWeek

AUGUST 5, 2022

The roll-out will begin in markets already carrying HBO Max (the US and Latin America) before reaching Europe and Asia Pacific in 2024. The offering will include a free, ad-supported tier, a paid ad tier and a paid ad-free tier. HBO Max and Discovery+ are set to merge in 2023, Warner Bros. Discovery confirmed on Thursday.

Demand Side Platform

Demand Side Platform Agency Non-Profit Media

The Evolution of Google’s Privacy Sandbox

Clearcode

OCTOBER 21, 2024

It enables on-device auctions run in the browser to choose relevant ads from websites the user has previously visited, but it also introduces additional capabilities like custom audiences, more complex auction logic, and the use of a trusted server for specific functions. Will Google’s Privacy Sandbox Ever Go Live?

Cookies

Cookies Demand Side Platform A/B Testing Audience

Maximize Your In-App Ad Monetization in 2021

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges. are being passed in the bid requests.

Header Bidding

Header Bidding Click Through Rate Demand Side Platform Fill rate

Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. This is how the cookie-syncing process works: A user visits a website that has a space to display an ad.

Cookies

Cookies Retargeting GDPR Ad Targeting

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

FEBRUARY 23, 2024

The investment firm demanded Criteo accelerate its share buyback, and conduct a “comprehensive strategic review, including to evaluate all ownership options” no later than Q4 2024. This is a hugely positive way to start 2024,” said Thinkbox CEO Lindsey Clay. Commercial TV is growing and stronger together.

Ad Tech

Ad Tech Pop-Up Retail Media

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Week in Tech. Tremor International Agrees to Acquire Amobee for $239 Million. There was a tremendous amount of waste due to lack of targeting.”.

Ad Tech

Ad Tech Agency Media Cookies

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY.

Ad Exchange

Ad Exchange Ad Tech Agency Video Ads

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How much does it cost?

Advertising

Advertising Marketing Ad Exchange Retail

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. percent in 2024. Million Subs, Phases Out Cheapest Ad-Free Tier Netflix added 13.1 Read more on VideoWeek. Netflix Adds 13.1

Media

Media Agency Entertainment Cookies

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads

Video Ads Retail Media Ad Tech

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. However, total ad revenues were down by 0.5 percent, citing a weak TV ad market in the second half of the year. percent in 2023.

Ad Tech

Ad Tech Media Agency Advertising

AdTech Trends

Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs

Trending Sources

The Growing Role of Agencies in Omnichannel Loyalty Strategies

What Is Ad Exchange and How Does it Work – A Guide for Publishers

17 Top Programmatic Advertising Platforms to Use in 2024

Header Bidding: What Is It & How Does It Work?

Header Bidding: What Is It and How Does It Work?

Ad Network: What Is It and How Does It Work?

Ad Network: What Is It and How Does It Work?

AdTech Ecosystem: Navigating Trends and Insights

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

The Evolution of Google’s Privacy Sandbox

Maximize Your In-App Ad Monetization in 2021

Third-Party Cookies in Google Chrome: A Guide For AdTech

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

What every marketer needs to know about programmatic advertising

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

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