MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., Here are some of the benefits of header bidding: 1.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., However, it’s a double-edged sword.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Ad Monsters

JULY 30, 2024

Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets. What to Do: Enhance your auction strategies with techniques like header bidding. history, according to eMarketer.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

AdExchanger

NOVEMBER 19, 2024

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

Ad Tech 131

Ad Tech Header Bidding Ad Exchange Retail 131

VideoWeek

JANUARY 26, 2023

I predict the market will begin to improve prior to Q1 2024. If Google were to divide, this would have a long-term positive impact on ad tech companies, marketers and consumers. Additionally, the recession may play a role in the likelihood that a split will occur as splits are more likely during market troughs.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

InMobi

JULY 26, 2021

The bottom line is, holiday advertising presents a great opportunity for mobile publishers to monetize and take advantage of the increased demand queued up to flow through in-app ad exchanges. are being passed in the bid requests. We also have noticed that header bidding integrations help improve overall yield.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52