InMobi

MARCH 11, 2025

Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. Access to Premium Inventories: Ensuring access to high-quality ad placements across multiple surfaces, including in-app, mobile web, and lock screens, is crucial for campaign reach. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Martech

MAY 2, 2024

The identity solution is live with NBCUniversal and coming soon to the Disney Real-Time Ad Exchange (DRAX). Olympics on CTV/OTT With a growing share of ad spend and eyeballs, CTV is becoming more relevant for viewers to navigate tentpole events like the upcoming Olympic Games Paris 2024.

Audience 112

Audience Retargeting Ad Exchange Food 112

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. Retargeting. Targeting and ad serving. and COPPA standards.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. With SmartHub, this task gets simple.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52