Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

MNTN

NOVEMBER 26, 2024

Let’s explore eight of the most popular OTT devices of 2024. MNTN Performance TV is a leading CTV advertising platform that grants brands access to premium ad inventory from 150+ blue-chip streaming networks. The post 8 Popular OTT Streaming Devices in 2024 appeared first on MNTN.

Entertainment 52

Entertainment Manufacturing Ad Inventory Advertising 52

Martech

NOVEMBER 8, 2024

Concerned about ad placement? Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces. Leverage TikTok search ads. Find the right subreddits for your niche. Notably, individuals aged 25 to 34 comprise nearly a quarter of TikTok users in the U.S.

ROI 121

ROI Media Audience Ad Inventory 121

Ad Monsters

SEPTEMBER 30, 2024

This move away from the old “sledgehammer” approach, towards a data-driven strategy, opens up more ad inventory without sacrificing journalistic integrity. According to the 2024 Madison and Wall Ad Spend Forecast, 83% of US marketing executives expressed concern about advertising during elections.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

Brid.tv

DECEMBER 6, 2023

Get ready for significant changes within the digital video advertising landscape in 2024. Augmented Reality Live Streaming Still Going Strong One prediction for 2024 is that live streaming will continue to grow in popularity. Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. Meta can and should be a part of a marketer’s programmatic approach. In 2019 , 56.3%

Demand Side Platform 106

Demand Side Platform Ad Space Communications Display Advertising 106

Digiday

MAY 15, 2024

As the most-watched streaming service on TV screens for 15 months running , brands can hardly avoid advertising on the Google-owned platform.

Advertising 94

Advertising Fashion Ad Inventory Agency 94

MNTN

MARCH 1, 2024

WBD CEO David Zaslav seems confident that Max will prevail in 2024. “We Despite its strong 2023, the media and entertainment company’s revenue also declined by 9% in Q4. Included on the list are Eli Roth’s horror film “Thanksgiving,” thriller “The Tourist,” and the acclaimed animated feature “Spider-Man: Across the Spider-Verse.”

Entertainment 105

Entertainment Ad Inventory Advertising Audience 105

Exchange Wire

OCTOBER 7, 2024

Taboola, a global leader in powering recommendations for the open web, today (October 7th, 2024) announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from [.]

Ad Inventory 52

Ad Inventory Media Advertising 52

Martech

JUNE 11, 2024

Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. It offers non-skippable and 6-second bumper ad formats, with more formats coming.

Advertising 112

Advertising Ad Inventory MarTech Ad Tech 112

Digiday

APRIL 29, 2024

Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Google hosted its NewFronts pitch on Monday and announced tie-ups with the likes of Disney, Paramount, NBCUniversal, and Warner Bros.

Demand Side Platform 95

Demand Side Platform Ad Inventory Ad Tech Media 95

PubMatic

OCTOBER 5, 2023

Before you know it 2024 will be at our doorstep. Twas nearly election season and all through the house – With the 2024 primaries nearly upon us, there’s no better time for US publishers to get ready to capture additional revenue from what’s predicted to be the highest political ad spend year on digital to date.

CPM 110

CPM Cookies Ad Inventory Video Ads 110

AdPushup

JUNE 12, 2024

Explore the top header bidding partners for publishers in 2024. Maximize your revenue with expert recommendations and leading ad tech solutions. The introduction of header bidding has undeniably revolutionized the way publishers sell their ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech 52

Basis

DECEMBER 1, 2023

The 2024 US election cycle is poised to be quite the ride for political advertisers. To add to the drama, awareness-building and fundraising efforts start earlier each election cycle, so the wheels of 2024 campaigns are already in motion. Strong growth is expected in 2024 as CTV spend is forecast to reach $1.3

Advertising 59

Advertising Ad Inventory Audience Impressions 59

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Digiday

FEBRUARY 22, 2024

As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9% on pre-pandemic levels) on major live events in 2024 — even as streamers and social media attract wider audiences across different channels. Continue reading this article on digiday.com.

Agency 96

Agency Media Ad Inventory Audience 96

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

Digiday

OCTOBER 23, 2024

The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers and brands to more effectively target specific audiences. Continue reading this article on digiday.com.

Ad Tech 81

Ad Tech Ad Inventory Audience Media 81

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail 98

Retail Marketing Audience Media 98

Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Whether CTV ad targeting can deliver on its campaign promises in 2024 will have huge ramifications for the industry.

Ad Inventory 107

Ad Inventory Cookies Advertising Ad Tech 107

AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

Mobile Ads 52

Mobile Ads Ad network Ad Inventory Impressions 52

Brid.tv

JANUARY 12, 2024

With more than 4,000 exhibitors from various tech industry verticals, the CES 2024 conference, like every year, has given us a glimpse at new tech advancements on the horizon. For now, still in testing, it’s mostly available to selected partners, but the company will expand access in Q2 2024.

Ad Tech 52

Ad Tech Cookies Ad Inventory Audience 52

MNTN

NOVEMBER 26, 2024

Let’s explore eight of the most popular OTT devices of 2024. MNTN Performance TV is a leading CTV advertising platform that grants brands access to premium ad inventory from 150+ blue-chip streaming networks. The post 8 Popular OTT Streaming Devices in 2024 appeared first on MNTN.

Entertainment 52

Entertainment Manufacturing Ad Inventory Advertising 52

MNTN

DECEMBER 18, 2023

And for streaming, the vibe we can expect for 2024 is now becoming apparent: the only thing that’s certain is that nothing is certain. Which is why your CTV advertising strategy for 2024 will need to be able to rise above the chaos (but more on that later). Will this Mean More or Less Ad Inventory? billion. (We

Real Estate 98

Real Estate Ad Inventory Shipping Advertising 98

Relevant-Digital

NOVEMBER 13, 2023

Programmatic targeting has relied mainly on third-party cookies, and this targetability has influenced advertising outcomes and, thus, the value of ad inventory. The phasing out of third-party cookie support continues to be a headache for publishers, especially from the perspective of programmatic advertising revenues.

Cookies 52

Cookies Ad Inventory Advertising 52

Relevant-Digital

SEPTEMBER 25, 2024

DMEXCO 2024 once again offered a fantastic opportunity to explore the latest digital marketing and technology trends. This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently.

Media 52

Media Advertising Retail Cookies 52

Ad Monsters

JULY 30, 2024

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, marking the highest spend in U.S. These tools help you make data-driven decisions about your ad inventory, optimizing pricing and placement to counteract the effects of bid shading. history, according to eMarketer.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Ad Monsters

OCTOBER 5, 2024

The Big Players and Their Influence Chris started his session with a detailed analysis of open internet ad spend over the past eight years. Over this timeframe, we saw Google’s gross ad spend take off in 2021, with them dominating the market from 2020 to 2024. Auction Duplication: A Path to Efficiency or Chaos?

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Basis

SEPTEMBER 13, 2022

It is already consuming a hefty share of the market, and all signs suggest programmatic will maintain its incremental growth through 2024 as advertisers and publishers look to shed the burden of insertion orders and tap into the myriad benefits that automated purchasing offers. respectively in 2024. The reasons behind this trend?

Advertising 98

Advertising Cookies Rich Media Video Ads 98

VideoWeek

MARCH 25, 2024

The economist projects 18 percent growth for CTV in 2024, and the same rate of growth during the first quarter. The channel will represent 29 percent of all TV advertising in 2024, according to the forecast. Economic optimism Looking at the broader US ad market, the report forecasts 5.6 percent growth in Q1 2024, and 10.7

Manufacturing 72

Manufacturing Retail eCommerce Ad Inventory 72

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. For example, The Trade Desk and MediaMath are some of the awesome DSPs available in 2024.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Basis

MARCH 22, 2023

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Operational execution and inventory exclusivity make a big different in securing direct ad buys.

Advertising 95

Advertising Impressions CPM Cookies 95

Basis

FEBRUARY 21, 2024

A strategic approach in a growing digital advertising space that considers relevant ad inventory and creative appeal will benefit B2B marketers who strive to be part of the solution. These consumers expect businesses to create a more seamless, B2C-like shopping experience that fuses digital autonomy and personal attention.

Marketing 111

Marketing Data Management Platform Healthcare Ad Inventory 111

Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. ” This comes as the U.K.

Cookies 87

Cookies Ad Server Ad Exchange MarTech 87

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. ad spend lost to fraud this year. Ease of use.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Digiday

SEPTEMBER 22, 2022

Programmatic platform Teads on Wednesday enhanced its media offering by adding connected TV ad inventory, allowing brands potential access to some 2 billion unique users. And analytics platform Adjust predicts media spend will reach $19 billion by the end of 2024, with 82% of households now reachable through a smart television.

Conversion Rate 72

Conversion Rate Brand Awareness Ad Inventory Media 72

VideoWeek

NOVEMBER 7, 2024

Total ad revenues for Q3 were flat in Q3 (up by 0.5 Given stronger ad sales earlier in the year, fuelled in part by the men’s European Championships in the summer, ad revenues for the first nine months of 2024 was up six percent year-on-year, hitting £1.31 percent year-on-year). percent year-on-year.

Advertising 52

Advertising Ad Inventory Audience Media 52