Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. Adblade requires a minimum ad spend of $50, after which average CPC rates range from $0.50

Ad network 98

Ad network Conversion CPC CPM 98

Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. IAB Tech Lab says this will make bid loss analysis impossible. ” This comes as the U.K.

Cookies 87

Cookies Ad Server Ad Exchange MarTech 87

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. Publishers sell their ad inventory to selected advertisers at a negotiated fixed price.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

Media 52

Media Retail Ad Server Ad Inventory 52

Automatad Inc.

JANUARY 23, 2024

Here is the list of alternatives marketers are considering to choose in 2024. The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. Source Undoubtedly, utilizing Privacy Sandbox for measurement and reporting will be on their checklist.

Audience 52

Audience Cookies Ad Server Viewability 52