2024 Ad Inventory Ad Space 
Ad Monsters
NOVEMBER 10, 2024
From privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay competitive and keep revenue strong on an evolving programmatic playing field. 5 Key Lessons from Prebid Summit 2024 1. Here’s what publishers need to know to stay ahead in this privacy-first era.
illumin
JANUARY 12, 2024
Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. Facebook Ads Manager acts as its own DSP, letting marketers buy programmatic ad space on Facebook.
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Ad Monsters
JULY 30, 2024
Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, marking the highest spend in U.S. This helps you understand and anticipate the effects of bid shading, optimizing your inventory pricing and placement. history, according to eMarketer.
Single Grain
NOVEMBER 14, 2023
Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also run call-only ads, and shopping ads.
AdvertiseMint
JANUARY 24, 2024
Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.
MNTN
AUGUST 30, 2024
Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment.
MNTN
AUGUST 30, 2024
Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment.
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