2024, Ad Inventory and Ad Targeting

Why CTV May Decide Who Wins the White House – and the Fate of the Medium

Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Many marketers are – let’s say – generally excited about the promised targeting power of CTV.

Ad Inventory

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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. The development to watch in 2024 is Twitter, which will allow political ads for the first time since 2019.

Advertising

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What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. ad spend lost to fraud this year. Ease of use.

Advertising

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Podcast ad buyers have yet to see a slowdown

Digiday

JANUARY 31, 2023

As for marketers who have previously bought ads against podcasts, 83% expect to increase their spend on the medium year over year. But as those large deals that were signed during the pandemic taper off, ads on shows with lesser-known talent — even those with smaller audiences — have “more appealing” prices for advertisers, Coseo said.

Brand Awareness

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AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange

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Ad Network: What Is It and How Does It Work?

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. An ad network is a platform that connects advertisers with publishers that want to host ad content.

Ad network

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Ad Network: What Is It and How Does It Work?

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. An ad network is a platform that connects advertisers with publishers that want to host ad content.

Ad network

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The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

VideoWeek

APRIL 5, 2024

The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems. percent ad sales growth this year, including spend on the Summer Olympics and US elections.

Ad Tech

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Meta advertising: what you need to know

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising

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17 Cheapest Ad Networks for Best PPC Conversions in 2024

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. Work With Us Additional content contributed by David Borgogni.

Ad network

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The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

Ad Exchange

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The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

VideoWeek

OCTOBER 4, 2024

But the CJEU ruling finds that even when consent is given, the principle of data minimisation still applies – consent doesn’t give tech companies carte blanche to use any and all data they have access to for ad targeting. The ad tech firm added that more than 1,000 streaming TV campaigns run simultaneously through Vibe.

Advertising

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Reflecting On 2024 – Expert Insights on the Programmatic Industry

YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

Header Bidding

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals. percent YoY. Read more on VideoWeek.

Marketing

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Ad Relevance is Amazon’s new walled garden

Martech

JUNE 20, 2024

Of course, since Google has control over the Chrome browser, ingests data from Search, YouTube and Gmail, and is selling ad inventory, it has been accused of creating a walled garden anyway. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Cookies

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AdTech Trends

Why CTV May Decide Who Wins the White House – and the Fate of the Medium

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Trending Sources

What every marketer needs to know about programmatic advertising

Podcast ad buyers have yet to see a slowdown

AdTech Ecosystem: Navigating Trends and Insights

Ad Network: What Is It and How Does It Work?

Ad Network: What Is It and How Does It Work?

The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

Meta advertising: what you need to know

17 Cheapest Ad Networks for Best PPC Conversions in 2024

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

Reflecting On 2024 – Expert Insights on the Programmatic Industry

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

Ad Relevance is Amazon’s new walled garden

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