Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Many marketers are – let’s say – generally excited about the promised targeting power of CTV.

Ad Inventory 108

Ad Inventory Cookies Advertising Ad Tech 108

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. The development to watch in 2024 is Twitter, which will allow political ads for the first time since 2019.

Advertising 79

Advertising Impressions CPM Cookies 79

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. An ad network is a platform that connects advertisers with publishers that want to host ad content.

Ad network 52

Ad network Ad Exchange Ad Space Demand Side Platform 52

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. An ad network is a platform that connects advertisers with publishers that want to host ad content.

Ad network 52

Ad network Ad Exchange Ad Space Demand Side Platform 52

Digiday

JANUARY 31, 2023

As for marketers who have previously bought ads against podcasts, 83% expect to increase their spend on the medium year over year. But as those large deals that were signed during the pandemic taper off, ads on shows with lesser-known talent — even those with smaller audiences — have “more appealing” prices for advertisers, Coseo said.

Brand Awareness 68

Brand Awareness Ad Inventory Media Ad Targeting 68

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. ad spend lost to fraud this year. Ease of use.

Advertising 111

Advertising Marketing Ad Exchange Retail 111