Digiday

APRIL 29, 2024

Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform. Continue reading this article on digiday.com.

Demand Side Platform 95

Demand Side Platform Ad Inventory Ad Tech Media 95

Martech

JUNE 11, 2024

Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. It offers non-skippable and 6-second bumper ad formats, with more formats coming.

Advertising 112

Advertising Ad Inventory MarTech Ad Tech 112

AdPushup

JUNE 12, 2024

Explore the top header bidding partners for publishers in 2024. Maximize your revenue with expert recommendations and leading ad tech solutions. The introduction of header bidding has undeniably revolutionized the way publishers sell their ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech 52

PubMatic

OCTOBER 5, 2023

Before you know it 2024 will be at our doorstep. Twas nearly election season and all through the house – With the 2024 primaries nearly upon us, there’s no better time for US publishers to get ready to capture additional revenue from what’s predicted to be the highest political ad spend year on digital to date.

CPM 108

CPM Cookies Ad Inventory Video Ads 108

Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Whether CTV ad targeting can deliver on its campaign promises in 2024 will have huge ramifications for the industry.

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Ad Inventory Cookies Advertising Ad Tech 107

Brid.tv

JANUARY 12, 2024

One of the most powerful tech events of the year is finally behind us. With more than 4,000 exhibitors from various tech industry verticals, the CES 2024 conference, like every year, has given us a glimpse at new tech advancements on the horizon. Join our comprehensive platform and see what more TargetVideo has to offer.

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VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail 98

Retail Marketing Audience Media 98

AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

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VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Video ad tech company Good-Loop and supply chain emissions data business Scope3 this week announced a new partnership which will combine the two companies’ green media tools into one platform.

Ad Tech 98

Ad Tech Agency Media Audience 98

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Monsters

NOVEMBER 21, 2024

A surge of racist and bigoted spam messages after the presidential election exposes the vulnerabilities in ad tech and data brokerage systems. The ad tech industry plays a critical role in enabling these activities. Ad tech relies on intricate systems to track, store, and analyze user data for targeted advertising.

Ad Tech 52

Ad Tech Non-Profit Cookies Ad Inventory 52

VideoWeek

FEBRUARY 15, 2024

Despite the fact that only a small proportion of marketers are growing their overall ad budgets in 2024, the majority are planning to increase spend on advanced TV says Stefanie Briec, Director, Head of Demand Sales UK & INTL at FreeWheel. In turn, it may also allow for unified reporting on ad campaigns.

Ad Inventory 52

Ad Inventory Advertising Agency Marketing 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

OCTOBER 1, 2024

What was once a last resort for remnant ad inventory has now become the selling method of choice for publishers big and small. Within programmatic advertising, video ads are the reigning king, with over 50% of programmatic ad spend going to videos. Want to learn more about price floor optimization ?

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

VideoWeek

AUGUST 9, 2024

Vevo to Sell CTV Inventory Via Nexxen’s SSP Vevo, a music video network, has partnered with Nexxen to sell CTV inventory through the ad tech firm’s SSP. The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers.

Advertising 52

Advertising Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 20, 2024

EU Unlikely to Order Breakup of Google’s Ad Tech Business, Sources Say EU antitrust officials ordering the breakup of Google’s ad tech business is unlikely, according to sources cited by Reuters , owing to the complexity of such a divestment. The standards are open for public comment until 1st November 2024.

Retail 52

Retail Agency Media Ad Tech 52

VideoWeek

DECEMBER 15, 2023

.” Netflix Ad Revenues to Overtake Disney+ Next Year Netflix ad revenues are set to overtake Disney+ next year, according to a Reuters report citing data from Insider Intelligence. percent at Disney+, reaching $912 million in 2024. billion in 2024. The firm forecasts Netflix revenues to jump 50.3 billion in 2023.

Ad Tech 52

Ad Tech Agency Media Retail 52

VideoWeek

SEPTEMBER 15, 2023

X Begins Selling Inventory Through Google in Effort to Boost Ad Revenue X, the social platform formerly known as Twitter, will begin using Google’s publisher-facing programmatic software Google Ad Manager (GAM) to sell its ad inventory, AdAge reported this week. Read on VideoWeek.

Demand Side Platform 52

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VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. In Q1 2024, ProSieben generated €867 million in revenues, up 6 percent YoY.

Media 52

Media Pop-Up Agency Advertising 52

VideoWeek

AUGUST 30, 2024

Five sources confirmed that the ad tech giant has been secretly building its own OS to compete with Roku, Google and Amazon. Quantcast and Smartclip Provide Programmatic CTV Supply Quantcast, a programmatic advertising firm, has announced a new partnership with smartclip, RTL Group’s ad tech unit. Warner Bros.

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

FEBRUARY 18, 2025

The company announced last week that audiences for full episodes of its TV shows were up by 169 percent year-on-year in 2024, while total views across its social output grew by 5.5 One is the launch of an exclusive competition for certified B Corporations, where the prize will be 120,000 worth of ad inventory each for five winners.

Ad Inventory 52

Ad Inventory Audience Advertising Agency 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

JUNE 10, 2022

GPP was created as one of the products of IAB Tech Lab’s Project Rearc initiative, and it is a single protocol designed to streamline transmitting privacy, consent, and consumer choice signals from sites and apps to ad tech providers. Ampersand Adds Self-Service Incremental Reach. The Week in TV.

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VideoWeek

SEPTEMBER 1, 2023

The filing accuses the execs of misrepresenting Disney+’s financial future in 2020, when they predicted that by 2024, the SVOD service would be in profit and have 230-260 million subscribers. Innovid Names Sarah Ripmaster SVP Strategic Accounts Innovid, a CTV ad tech business, has appointed Sarah Ripmaster as SVP Strategic Accounts.

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Entertainment eCommerce Agency Media 52

VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. and also boosted by the broadcasting of the Rugby World Cup in September and October,” the company said.

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illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Advertising 52

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VideoWeek

OCTOBER 4, 2024

Immediate says that Prism, which will cover all of the publisher’s ad inventory, will apply Immediate’s first-party data to planning, research, insight, segmentation, and measurement capabilities. The ad tech firm added that more than 1,000 streaming TV campaigns run simultaneously through Vibe.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

OCTOBER 25, 2024

“With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimise their B2B campaigns and increase performance on a safe and trusted platform,” said Abhishek Shrivastava, VP Product at LinkedIn. The news follows last week’s announcement that DV would measure Spotify video ads. percent YoY.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. BT Sport has retained Heineken Champions Cup rights through 2024.

GDPR 64

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VideoWeek

MAY 12, 2023

The Week in Tech PubMatic Launches New SPO Product ‘Activate’ The supply side has taken another leap across the aisle, as PubMatic on Monday announced a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. “By Captify, IRIS.TV

Advertising 52

Advertising Entertainment Media Non-Profit 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

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VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

Media 52

Media Retail Ad Server Ad Inventory 52

PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Our team has gathered their top insights for PubMatic publisher customers throughout 2024.

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Header Bidding Viewability Ad Tech Ad Inventory 97

YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

Header Bidding 52

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VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. The 2024 data shows that 39 percent of the average population trust the ads they see or hear, up from 36 percent in 2023 and a particularly low 30 percent in 2022.

Ad Tech 52

Ad Tech Non-Profit Agency Media 52

VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off. Banks Sell Down $5.5

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