VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory. Read more on VideoWeek.

Retail 98

Retail Marketing Audience Media 98

Ad Monsters

JUNE 4, 2024

Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Whether CTV ad targeting can deliver on its campaign promises in 2024 will have huge ramifications for the industry.

Ad Inventory 108

Ad Inventory Cookies Advertising Ad Tech 108

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. This means your ads get in front of people who are more likely to be interested, and it happens super fast.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 111

Cookies Ad Server Ad Exchange Ad Inventory 111

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. As a result, publishers are able to get the best possible price for their inventory. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Ad Monsters

NOVEMBER 21, 2024

it’s only day 2 after the election [link] pic.twitter.com/P7J4U6f9fw — Wu Tang is for the Children (@WUTangKids) November 7, 2024 And just a few weeks later, similar texts plagued the phones of members from the Latino and LGBTQ+ communities. Lovely smh….it’s

Ad Tech 52

Ad Tech Non-Profit Cookies Ad Inventory 52

Basis

SEPTEMBER 13, 2022

It is already consuming a hefty share of the market, and all signs suggest programmatic will maintain its incremental growth through 2024 as advertisers and publishers look to shed the burden of insertion orders and tap into the myriad benefits that automated purchasing offers. respectively in 2024. The reasons behind this trend?

Advertising 92

Advertising Cookies Rich Media Video Ads 92

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. The development to watch in 2024 is Twitter, which will allow political ads for the first time since 2019.

Advertising 79

Advertising Impressions CPM Cookies 79

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Here is the list of alternatives marketers are considering to choose in 2024. Ad spend reduced by 2-7% in using Privacy Sandbox APIs Conversions per dollar reduced 1-3% Click-through rates stay the same irrespective of API usage.

Audience 52

Audience Cookies Ad Server Viewability 52

Basis

DECEMBER 22, 2022

We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Privacy regulations are tightening, third-party cookies are (eventually?) Law and Order: BTU (Big Tech Unit).

Advertising 90

Advertising Cookies Ad Inventory Media 90

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. Publishers sell their ad inventory to selected advertisers at a negotiated fixed price.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Third-party cookie depreciation. Ease of use.

Advertising 111

Advertising Marketing Ad Exchange Retail 111

Martech

JUNE 29, 2022

Globally, digital ad fraud will cost companies nearly $70 billion this year, with $23 billion lost by U.S. That will amount to about $100 million per day by 2024. A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. companies alone.

Marketing 100

Marketing Affiliates CPA ROI 100

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. In Q1 2024, ProSieben generated €867 million in revenues, up 6 percent YoY. He was previously CEO of Canoe Ventures.

Media 52

Media Pop-Up Agency Advertising 52

VideoWeek

AUGUST 30, 2024

The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. Warner Bros.

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

JUNE 24, 2022

By adding the new Twitter sales channel application on Shopify’s app store or admin interface, they can automatically sync their inventory via Shopify merchants’ product catalogues, and showcase products on Twitter’s Shop Spotlight or Twitter Shops. Apple News Picks NBCUniversal to Sell Ads in UK. This Week on VideoWeek.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

NOVEMBER 8, 2022

Given the prevalence of third-party cookies, I feel like we’re so not there on the CTV side [in terms of the development of CTV’s identity infrastructure]. The TV ad revenue decline was symptomatic of both lower ad prices and less ad inventory. It’s projection.”. Identity issues. Streaming money pit.

Affiliates 57

Affiliates Ad Ops Audience Ad Inventory 57

Digiday

FEBRUARY 22, 2023

“As of today, Safari earns $1 for every $3 that I earn on Chrome, with the same exact footprint and the same exact demand stack,” said Justin Wohl, CRO of Salon, who has been watching this ratio become more and more dramatic since May 2020 when Apple updated its internet browser (Safari) with full third-party cookie blocking.

Media 67

Media Non-Profit Conversion SEO 67

VideoWeek

MAY 19, 2023

Google says Privacy Sandbox Tools are Nearly Finished; Outlines Testing Plans Google this week released an update on progress within its Privacy Sandbox, its initiative for developing replacements for third-party cookies within its Chrome browser. Digiday also reported that Reddit plans to start testing social commerce in Q4.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

OCTOBER 4, 2024

Immediate says that Prism, which will cover all of the publisher’s ad inventory, will apply Immediate’s first-party data to planning, research, insight, segmentation, and measurement capabilities. The ad tech firm added that more than 1,000 streaming TV campaigns run simultaneously through Vibe.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. BT Sport Extends Heineken Champions Cup Rights.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. The Beeswax Inventory Desk delivers a curated package of premium video ad inventory to meet campaign objectives with automation and efficiency,” said the company.

Marketing 52

Marketing Media Entertainment Agency 52

Martech

JUNE 20, 2024

Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for two years. The headline is that it doesn’t rely on third-party cookies or identity resolution to target audiences with relevant content in real-time. It made its public debut this week at Cannes Lions.

Cookies 109

Cookies Ad Inventory Ad Targeting MarTech 109

VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

Media 52

Media Retail Ad Server Ad Inventory 52

Basis

OCTOBER 4, 2022

In programmatic advertising, premium inventory access is drawing almost equal excitement. The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement. This was up from 63% in 2020 and just 40% in 2018.

Media 52

Media Marketing Cookies Demand Side Platform 52

VideoWeek

JULY 5, 2024

Parent company Meta also announced the app has over 175 million monthly active users, up from 150 million in April 2024. Now Meta is looking to snap up ad dollars, with Instagram chief Adam Mosseri keen to monetise Threads “sooner rather than later.” Read more on VideoWeek.

Call for Action 40

Call for Action Media Cookies Audience 40