VideoWeek

AUGUST 9, 2024

The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers. Reddit Acquires Memorable AI, an Ad Optimisation Business Reddit has agreed to acquire Memorable AI, an ad creative optimisation platform, for an undisclosed amount.

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Automatad Inc.

JANUARY 23, 2024

Here is the list of alternatives marketers are considering to choose in 2024. Even though AdSense is actively testing the Privacy Sandbox APIs , it will report the test results to the Canadian Marketing Association (CMA) in Q2 2024. Source Undoubtedly, utilizing Privacy Sandbox for measurement and reporting will be on their checklist.

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Digiday

FEBRUARY 22, 2023

At the very least, “I still do better if I can move someone from Safari to Chrome, where I’ll get 3X the CPM on them [that I’m] currently [getting],” he said. billion in 2024, CNBC reported. In the meantime, Wohl’s team is working on a makeshift solution that will address Salon’s audience on Safari with the problem at hand.

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Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%

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Martech

JUNE 29, 2022

Globally, digital ad fraud will cost companies nearly $70 billion this year, with $23 billion lost by U.S. That will amount to about $100 million per day by 2024. A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. companies alone.

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Brid.tv

OCTOBER 1, 2024

Bids are only placed for ads that match the inventory (i.e. target audience, website context, CPM , etc.). The winning bid is awarded the ad impression, and the end user sees the ad on the publishers website. Additionally, nearly 90% of CTV ad spend goes to programmatic, and the share continues to grow.

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YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

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