PubMatic

NOVEMBER 13, 2024

Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. With global spending on commerce media expected to surpass  $81.6

Media 106

Media Ad Tech Retail Display Advertising 106

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. Meta can and should be a part of a marketer’s programmatic approach. In 2019 , 56.3%

Demand Side Platform 106

Demand Side Platform Ad Space Communications Display Advertising 106

Relevant-Digital

SEPTEMBER 25, 2024

DMEXCO 2024 once again offered a fantastic opportunity to explore the latest digital marketing and technology trends. This year, Relevant Digital was also present at our booth, showcasing our modular SaaS solution, Relevant Yield, designed to help publishers monetise ad inventory more efficiently. While the U.S.

Media 52

Media Advertising Retail Cookies 52

Basis

MARCH 22, 2023

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 95

Advertising Impressions CPM Cookies 95

Brid.tv

SEPTEMBER 16, 2024

Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads. This shift has pushed advertisers to allocate more budget toward video. Now, publishers who leverage video ads instead of just display advertising are at an advantage.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Brid.tv

APRIL 11, 2024

Here are a few examples of digital advertising methods that consequently came to be: Content marketing Video advertising Email marketing Pay-per-click advertising Social media marketing Search engine marketing (SEM) The Rise of Online Media The above marketing methods have been present for years now.

Media 52

Media Healthcare Audience CPM 52

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Most PPC platforms use auction bidding systems to price their ad inventory. 9) AdRoll AdRoll is an advertising platform that offers retargeting and multi-device display advertising services.

Ad network 98

Ad network Conversion CPC CPM 98