Martech

SEPTEMBER 18, 2024

Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report 2024,” released by Wurl, an AppLovin company. After losses later that year, the average is climbing back, perhaps helped along by big events in 2024 like the Paris Olympics and U.S. ” Fill rates.

Fill rate 75

Fill rate Ad Inventory MarTech Marketing 75

Ad Monsters

JULY 30, 2024

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, marking the highest spend in U.S. The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. Publishers sell their ad inventory to selected advertisers at a negotiated fixed price.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

SEPTEMBER 16, 2024

Use Programmatic Video Advertising One of the fastest ways to scale video ad revenue is through programmatic advertising. Programmatic enables publishers to automate the buying and selling of ad inventory , providing more efficient, targeted placements.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52