AdPushup

JUNE 12, 2024

Explore the top header bidding partners for publishers in 2024. Maximize your revenue with expert recommendations and leading ad tech solutions. The introduction of header bidding has undeniably revolutionized the way publishers sell their ad inventory.

Header Bidding 52

Header Bidding Ad Inventory Ad Tech 52

MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., Here are some of the benefits of header bidding: 1.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., However, it’s a double-edged sword.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Ad Monsters

JULY 30, 2024

Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets. What to Do: Enhance your auction strategies with techniques like header bidding. history, according to eMarketer.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Brid.tv

SEPTEMBER 16, 2024

Programmatic enables publishers to automate the buying and selling of ad inventory , providing more efficient, targeted placements. This approach allows you to serve more ads without manually negotiating each placement, which is particularly efficient for small to mid-sized publishers.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. Publishers sell their ad inventory to selected advertisers at a negotiated fixed price.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52