AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

Mobile Ads 52

Mobile Ads Ad network Ad Inventory Impressions 52

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. for mobile ads. It’s not uncommon to get CPCs of around $0.60

Ad network 98

Ad network Conversion CPC CPM 98

Basis

MARCH 22, 2023

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Device spend share for CTV in programmatic is 30%, leapfrogging desktop; mobile continues decline.

Advertising 98

Advertising Impressions CPM Cookies 98

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

SEPTEMBER 16, 2024

Use Programmatic Video Advertising One of the fastest ways to scale video ad revenue is through programmatic advertising. Programmatic enables publishers to automate the buying and selling of ad inventory , providing more efficient, targeted placements.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

JUNE 10, 2022

Production house Studio71 and measurement firm Nielsen have formed a partnership enabling the media company to track Digital Ad Ratings (DAR) across 37 markets, enhancing its measurement of cross-channel networks including CTV. Crisis Adverted: Mobile Ad Spend on the Rise Post-IDFA, read on VideoWeek. The Week in TV.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52