Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

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Martech

SEPTEMBER 10, 2024

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,

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AdPushup

JULY 15, 2024

Looking for Indian ad networks that serve quality ads? Here, we have top 12 ad networks based in India that can help you monetize your traffic efficiently.

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AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

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Basis

FEBRUARY 28, 2024

Given that political advertising for the US presidential election will drive up ad costs at the start of the holiday season, driving efficiencies by leveraging the right technologies will be especially key for advertisers this year. The post Innovations in Search and Social [February 2024] appeared first on Basis Technologies.

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MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. But to tap into these slots, you’ll need to use an ad network. What Is an Ad Network?

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MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. But to tap into these slots, you’ll need to use an ad network. What Is an Ad Network?

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Digiday

AUGUST 21, 2024

At the same time, Roblox has put considerable effort into wooing brands and their marketing budgets, including the creation of an official partner program and the development of a programmatic video ad network within the platform, in addition to numerous other tools intended to improve the advertiser and developer experience.

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Martech

JULY 26, 2024

Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks). Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients.

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Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. To Amy's point, I think a true RMN looks like more of the full advertising experience offered by networks like Walmart and Target.

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illumin

MAY 31, 2024

The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads.

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Digiday

JUNE 18, 2024

With everything becoming an ad network , the burgeoning channel has expanded far beyond that of retailers like Target and Walmart. The new networks are not alone in making Cannes a priority this year.

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Digiday

MAY 21, 2024

Roblox’s burgeoning ad network could drive significant revenue for the platform — but as the company widens its advertising offerings, it will have to tackle the inevitable child safety challenges that come with such an expansion. Continue reading this article on digiday.com.

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AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

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Brid.tv

APRIL 2, 2025

Make Them Contextually Relevant What the ad depicts is just as important as when it shows up. In fact, according to a 2024 IAS paper, The Mind on the Stream , contextually matched ads offer better narrative fluency, emotional impact, memorability, and personal relevance. The next thing on the list is getting ad demand.

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VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. In 2024 marketers started to see benefits and transition. Those that operate in silos will fail.

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AdPushup

SEPTEMBER 8, 2024

An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for publishers.

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Brid.tv

JANUARY 12, 2024

With more than 4,000 exhibitors from various tech industry verticals, the CES 2024 conference, like every year, has given us a glimpse at new tech advancements on the horizon. For now, still in testing, it’s mostly available to selected partners, but the company will expand access in Q2 2024.

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Exchange Wire

DECEMBER 29, 2023

As we venture into 2024, the open web stands on the brink of transformative shifts. The post Predictions 2024: Open Web appeared first on ExchangeWire.com. In this prediction, we delve into the significant changes anticipated for the year ahead, shaping the future of digital landscapes. Understanding the trajectory of the open [.]

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Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. billion in 2024. billion in 2024. Learn more here !

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Adtelligent

MAY 12, 2024

Platforms like YouTube deliver specific and personalized ad messages to free plan users that effectively urge them down the sales funnel. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.” The elimination process has already been started and is to be finished by the end of the year.

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Basis

FEBRUARY 28, 2024

Given that political advertising for the US presidential election will drive up ad costs at the start of the holiday season, driving efficiencies by leveraging the right technologies will be especially key for advertisers this year. The post Innovations in Search and Social [February 2024] appeared first on Basis Technologies.

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Machine Learning Cookies Conversion Media 52

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. For example, The Trade Desk and MediaMath are some of the awesome DSPs available in 2024. You don’t need middlemen.

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Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. Maximize your revenue with: · cutting-edge ad tech · extensive ad network · exclusive video content Explore Targetvideo The post Google’s Phase-Out of Third-Party Cookies Has Begun appeared first on Target Video.

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Martech

JUNE 26, 2024

In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number. The post The never-ending war against ad fraud appeared first on MarTech.

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Ad Monsters

JULY 26, 2024

” – Jana Meron 7/25/2024 The Washington Post: A New Chapter During our chat, Meron radiated excitement about her new role at The Washington Post. She cited instances where crucial articles were blocked from receiving ads, limiting their reach and impact. Why would you avoid reaching them when they’re most engaged?”

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Martech

MAY 2, 2024

Olympics on CTV/OTT With a growing share of ad spend and eyeballs, CTV is becoming more relevant for viewers to navigate tentpole events like the upcoming Olympic Games Paris 2024. On Wednesday, free LGBTQ+ streaming service Revry spoke about its growing slate of programming and its PrismRiot ad network, which reaches 110 million U.S.

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Ad Beat

AUGUST 23, 2024

), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: Guinness Bud Light Modelo We looked specifically at US-targeted campaigns in the six months to July 2, 2024.

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Ad Tech Daily

SEPTEMBER 9, 2024

London, UK – Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by joining the Ad Net Zero initiative.

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Paleo AdTech

JUNE 27, 2024

The company went from almost no revenue in 2011 to $200M in 2014 and is on track to $2 billion by 2024 or so. The algorithm uses pixels on the advertisers’ pages to see if ads result in actions, which improves targeting. So Taboola functions like a performance ad network.

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Basis

OCTOBER 24, 2024

from 2024 to 2030. At the same time, while Google and Meta have all but removed their ad networks from cannabis ad contention, brands can use programmatic advertising to connect the dots between premium publishers and the exchanges and networks that do allow cannabis industry advertising.

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InMobi

JUNE 19, 2024

During Apple’s 2024 Worldwide Developer Conference (WWDC), we got to meet their reimagined privacy-preserving attribution framework, AdAttributionKit (AAK) which is summarized nicely in this video. Non-winning ad networks are ineligible. For re-engagement, only click-based conversions are supported.

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Exchange Wire

MAY 22, 2024

EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, today (May 22nd, 2024) announced the launch of advanced video content and monetisation solutions designed specifically for ad management partners (also referred to as sales [.] The post EX.CO

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Single Grain

JUNE 13, 2023

Over 90% of display advertising spending worldwide is expected to go toward programmatic ads in 2023. Meetanshi ) While the Large Rectangle (336×280) size usage dominated the ad landscape last year, it was replaced by the 300×250 size in 2022. billion of all social media ad spending globally. Meetanshi ) In 2023, U.S.

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Ad Monsters

OCTOBER 14, 2024

GeoEdge Chief Business Officer, Tobias Silber explains the growing urgency: “In early 2024, GeoEdge uncovered a global malvertising threat deploying auto-redirects in video ads to deliver malicious payloads. If publishers don’t get ahead of it now, it will be open season for bad actors.

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Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. Ad Network Vs Ad Exchange: Which Is Better?

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