Ad Monsters

JANUARY 3, 2024

Our survey results reveal that 2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible: The New Metric: Attention. Navigating Political Ads for the 2024 Season A staggering $10 billion will pour into the political advertising arena to sway American voters during the 2024 Election cycle.

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Brid.tv

APRIL 2, 2025

Instead, try to identify places where an ad would feel more natural , such as in between scenes or during major storyline transitions. Make Them Contextually Relevant What the ad depicts is just as important as when it shows up. And if you need help, you can always turn to TargetVideos Managed Ads solution. Mid-Roll Ads: FAQ 1.

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AdPushup

FEBRUARY 21, 2024

Explore the evolution of ad revenue from 2023 to 2024, uncovering key insights and emerging trends to optimize profitability and stay ahead in the dynamic market landscape. In the dynamic landscape of digital advertising, publishers often witness fluctuations in ad revenue, especially when RPM experiences unpredictable shifts.

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AdPushup

DECEMBER 1, 2023

Here are the Ad Tech Trends That We Can Expect in 2024. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The ad tech industry is like a high-speed rollercoaster – exhilarating, unpredictable, and filled with twists and turns.

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Ad Monsters

NOVEMBER 7, 2024

Looking Ahead: CTV & Efficiency As we near the end of 2024, it is time to envision what the future will bring, and DanAds Summit 24 attendees were indeed looking ahead. The post DanAds’ 2024 Summit Spotlights AI & Automation appeared first on AdMonsters. They are highly dependent on reaching new audiences,” he said.

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AdPushup

JANUARY 23, 2024

Explore why January experiences low RPM and find out 7 effective strategies to boost it in 2024. Increase your revenue with actionable tips and stay ahead in the game. Optimize your RPM for a successful year! A new year means the start of a new chapter, but unfortunately, when it comes to online advertising, it’s [.]

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AdOpsHouse

OCTOBER 1, 2024

As of July 8, 2024 dental professionals can participate by signing up directly with SunLife, or through direct billing on a case-by-case basis. Digital Marketing Agency Contact Ad Ops House today to create a tailored marketing strategy to target the demographic that makes the most sense for your dental practice.

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AdOpsHouse

OCTOBER 1, 2024

As of July 8, 2024 dental professionals can participate by signing up directly with SunLife, or through direct billing on a case-by-case basis. Digital Marketing Agency Contact Ad Ops House today to create a tailored marketing strategy to target the demographic that makes the most sense for your dental practice.

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Ad Monsters

JANUARY 7, 2025

According to PwC’s Global Entertainment & Media Outlook 2024 , consolidated media groups now control over 65% of digital advertising inventory across major markets, marking a 12% increase from 2023. According to Deloitte’s 2024 Digital Media Trends report, users now regularly engage with content across an average of 3.5

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Ad Monsters

JANUARY 3, 2024

In 2024, AdMonsters is Getting a Glow Up! The importance of Ad Ops and Rev Ops within media organizations has never been more mission-critical than this year. AdMonsters is bringing you the events, webinars, playbooks, awards, and networking opportunities to help you and your org own 2024. We got you!

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Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

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AdOpsHouse

FEBRUARY 11, 2025

As of 2024, the province boasts 117 distilleries , contributing significantly to the local economy. At Ad Ops House , were a Canadian ad agency that believes in supporting local businesses first. By 2030, annual visitation is projected to climb to 3 million , reinforcing the demand for unique tasting experiences.

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AdPushup

SEPTEMBER 8, 2024

An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for publishers.

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AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

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AdPushup

JULY 8, 2024

Discover the top-performing banner ad sizes for your ads, optimize your advertising strategy with the most effective banner sizes, and ultimately maximize engagement and conversions. Banner ads have become a cornerstone of online display advertising, seamlessly blending into websites to catch your eye and lead you towards action.

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Ad Monsters

NOVEMBER 13, 2024

First adopted by the European Union (EU) in October 2022 to replace the Electronic Commerce Directive of 2000, the DSA aims to protect online consumers by addressing systemic challenges like illegal content, disinformation, and the need for greater ad transparency.”

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AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

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AdPushup

OCTOBER 16, 2024

In an era where every pixel matters and user experience reigns supreme, mastering the art of ad formats and strategies is not just a choice, but a necessity. Since mobile ads are increasingly becoming popular, trying out different mobile ad sizes is important for publishers trying to achieve the best out of their monetization efforts. [.]

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AdPushup

JULY 15, 2024

Looking for Indian ad networks that serve quality ads? Here, we have top 12 ad networks based in India that can help you monetize your traffic efficiently. AdSense may well be your mainstay, but if you’re not getting good returns from your account, it may be time to consider other options available to you—and there [.]

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Ad Monsters

SEPTEMBER 18, 2024

With US omnichannel retail media ad spend projected to hit $54.85 billion in 2024, growing 26% year-over-year, retail media will make up 21.8% of total US media ad spend by 2027. Choosing the right retail media provider is crucial for your advertising strategy.

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Ad Monsters

JULY 26, 2024

” – Jana Meron 7/25/2024 The Washington Post: A New Chapter During our chat, Meron radiated excitement about her new role at The Washington Post. Check out the video below and be sure to follow us on LinkedIn so that you can stay up-to-date on more conversations like these.

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AdPushup

OCTOBER 18, 2023

As we gradually leave 2023 behind us and step into 2024, the dynamics of website monetization continue to evolve. In the ever-evolving world of digital marketing, maximizing the potential of your website’s traffic and to strategically monetizing your website traffic is crucial for sustainable online success. will [.]

Marketing 52

Marketing Ad Ops Ad Tech 52

Digiday

NOVEMBER 8, 2022

We’ll go back and forth [with streaming ad sellers], and until we have our ad ops teams talk, we won’t realize that they’re not accessing the right links we sent them.”. Going through the trafficking process this year has been exceptionally painful versus previous years.”. Frequency management has gotten better this year.

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Affiliates Ad Ops Audience Ad Inventory 67

Ad Ops Hero

JUNE 25, 2023

As we enter the new year, we are getting closer to welcoming Google Analytics 4 (GA4) as the replacement to our beloved Universal Analytics (UA), sunsetting in 2023 for standard properties and in 2024 for 360 properties. This means that most of you have started, or will soon start, creating GA4 properties and exploring its capabilities.

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Ad Monsters

FEBRUARY 12, 2024

For example, if I ask the generative AI chatbot what the chances are that Rafael Nadal will win the 2024 French Open, it delivers an ad for a sports betting site. But it will save ad ops professionals time and make publishers more money. This might not seem like a big deal. We don’t have to call it revolutionary.

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