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Best of AdMonsters: Must-Read Ad Tech Articles of 2024

Ad Monsters

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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The Best of AdMonsters PubForum 2024: Curated Deals, Cookieless Targeting, and AI

Ad Monsters

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024?

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The Best AdMonsters Decoders of 2024: 8 Essential Explainers to Power Up Your Ad Tech Know-How

Ad Monsters

2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? Read more ) 3.

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Announcing the AdMonsters Dream Team: Nominations Now Open for the Inaugural Fantasy League of Ad Tech All-Stars

Ad Monsters

In a league of their own, the AdMonsters Dream Team seeks to assemble a powerhouse squad comprised of ad ops wizards and revenue rockstars who continually surpass expectations, turning digital ad challenges into golden opportunities. Nomination Deadline: May 10, 2024: Learn more and submit a nomination here.

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Ad Tech Trends That We Can Expect in 2024

AdPushup

Here are the Ad Tech Trends That We Can Expect in 2024. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The ad tech industry is like a high-speed rollercoaster – exhilarating, unpredictable, and filled with twists and turns.

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Rethinking Brand Safety: Lessons from Jana Meron on News Advertising in 2024

Ad Monsters

This move away from the old “sledgehammer” approach, towards a data-driven strategy, opens up more ad inventory without sacrificing journalistic integrity. According to the 2024 Madison and Wall Ad Spend Forecast, 83% of US marketing executives expressed concern about advertising during elections.

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5 Ways Publishers Can Actually Use AI

Ad Monsters

But how do advertisers optimize contextual ads for content that is itself dynamically generated? Most ad tech isn’t built for generative ads, but the need is inspiring new startups such as OpenAds , which is building an ad engine for precisely this use case. This might not seem like a big deal.

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