Ad Monsters

JANUARY 3, 2024

Malvertising and malware are upending digital advertising, with the FBI warning consumers to install ad blockers, and the New York Times telling its readers that “if it’s advertised, you probably shouldn’t buy it.” Today, however, publishers are seeking privacy-compliant ways to home in on receptive audiences. billion worldwide.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Ad Monsters

JANUARY 7, 2025

Not only do these shifts redefine how publishers operate but they will also unlock new opportunities to capture value and deepen audience engagement. According to the Reuters Institute Digital News Report 2024 , 72% of leading publishers now employ AI tools in content creation and distribution, up from just 28% in early 2024.

Media 99

Media Conversion Rate Affiliates Retail 99

Ad Monsters

SEPTEMBER 18, 2024

From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. With US omnichannel retail media ad spend projected to hit $54.85 of total US media ad spend by 2027.

Retail 105

Retail Media CPM CPC 105

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Ad Monsters

NOVEMBER 7, 2024

They are highly dependent on reaching new audiences,” he said. Looking Ahead: CTV & Efficiency As we near the end of 2024, it is time to envision what the future will bring, and DanAds Summit 24 attendees were indeed looking ahead. This includes not only simplification of terms but also unifying audiences to get the most reach.

Ad Tech 52

Ad Tech Advertising CPM Conversion 52

Ad Monsters

NOVEMBER 13, 2024

First adopted by the European Union (EU) in October 2022 to replace the Electronic Commerce Directive of 2000, the DSA aims to protect online consumers by addressing systemic challenges like illegal content, disinformation, and the need for greater ad transparency.” Providing users with options regarding ad preferences.

Electronics 107

Electronics Cookies Ad Targeting Advertising 107

AdOpsHouse

FEBRUARY 11, 2025

As of 2024, the province boasts 117 distilleries , contributing significantly to the local economy. At Ad Ops House , were a Canadian ad agency that believes in supporting local businesses first. By 2030, annual visitation is projected to climb to 3 million , reinforcing the demand for unique tasting experiences.

Ad Ops 40

Ad Ops SEO Audience Agency 40

Ad Monsters

JULY 26, 2024

” – Jana Meron 7/25/2024 The Washington Post: A New Chapter During our chat, Meron radiated excitement about her new role at The Washington Post. She sees it as a way to innovate and improve the relationship between publishers, advertisers, and audiences.

Ad Tech 105

Ad Tech Education Ad network Media 105

Digiday

NOVEMBER 8, 2022

Because everything is so new and the audiences have grown so quickly across these platforms, where you’re getting the overlap between platforms, from a planning perspective, it gets a bit murky, and it’s very hard to say. The data for CTV is on the challenging side when you’re layering in audiences. Data dilemmas.

Affiliates 67

Affiliates Ad Ops Audience Ad Inventory 67

Ad Monsters

FEBRUARY 12, 2024

Generative Ads to Keep up With Generative Content The death of third-party cookies has gotten the advertising community excited about contextual advertising again. Ads will be more effective, the thinking goes, if they are relevant to the content audiences are consuming. This might not seem like a big deal.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114