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With US omnichannel retail media ad spend projected to hit $54.85 billion in 2024, growing 26% year-over-year, retail media will make up 21.8% of total US media ad spend by 2027. Also consider the pricing models (CPM, CPC, CPA) offered by the network. Access to detailed analytics will allow for continuous optimization.
Playwire recently launched its QPT initiative–quality, performance, and transparency – focusing on these attributes over what Dubin calls “the ad tech shenanigans.” He shared, “The result was 60 percent fewer requests, 60 percent fewer ads, CPM went up 60 percent, and it was a better outcome for everyone.
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