Exchange Wire

OCTOBER 17, 2024

Clinch, a leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Advertising Platform, announced today (October 17th, 2024) that Clinch has received the Amazon Ads ad serving certification, enabling it to offer its clients automated, [.]

Ad Server 52

Ad Server Advertising 52

VideoWeek

JULY 19, 2024

The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. This year’s shortlists are as follows: Campaigns Best CTV Campaign: Samsung Ads & Arla Nexxen, Initiative (Rufus), Amazon Renault Group, OMD, VDX.tv & TroNa GmbH HP Inc. &

Ad Server 59

Ad Server Electronics Ad Tech Video Ads 59

MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. Spoiler alert: it’s not even close. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

Martech Series

DECEMBER 27, 2022

One of these was the deadline extension for third cookie deprecation to the second half of 2024. A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 billion in 2024. The rise of white-label ad servers. Video killed all other ad formats. in 2023 and $18.29

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Monsters

MARCH 13, 2024

PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience. This allows an auto-playing, muted, audience targeted video ad to run via HTML and then close when finished. What About Fenced Frames? I’m confident they won’t be shutting off instream AdX revenue over this.

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Exchange Wire

OCTOBER 18, 2024

Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (October 18th, 2024) that Charel MacIntosh, head of business development & strategic partnerships, has been named a recipient of [.]

Ad Server 59

Ad Server 59

Exchange Wire

SEPTEMBER 5, 2024

AdPlayer.Pro, a global provider of advanced SaaS video advertising technology, has released its Q2 2024 report, highlighting significant advancements in its platform's capabilities from April to June 2024. Notably, some of the key developments included the introduction of enhanced header bidding [.]

Header Bidding 52

Header Bidding Advertising Ad Server 52

VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. It’s also building an ad server and an ad exchange inside the browser.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

Exchange Wire

SEPTEMBER 5, 2024

AdPlayer.Pro, un proveedor global de tecnologías SaaS de publicidad en vídeo, ha publicado su informe del segundo trimestre de 2024, en el que destaca importantes avances en las capacidades de su plataforma desde abril hasta junio de 2024. En particular, algunos [.]

Header Bidding 52

Header Bidding Ad Server 52

VideoWeek

FEBRUARY 21, 2024

As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an ad server owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience.

Ad Server 135

Ad Server CPM Audience Advertising 135

Exchange Wire

SEPTEMBER 24, 2024

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (September 24th, 2024) the launch of a new suite of self-service capabilities designed to redefine what it means to [.]

Ad Server 105

Ad Server 105

VideoWeek

AUGUST 22, 2024

He notes that the EBITDA margin of public ad tech companies rose by an average 7 percent between H2 2022 and H2 2023. This made them more sustainable acquisition targets, which combined with a freer flow of capital, reignited M&A activity in 2024.

Ad Tech 105

Ad Tech Cookies Ad Server Retail 105

Ad Monsters

FEBRUARY 12, 2024

Most ad tech isn’t built for generative ads, but the need is inspiring new startups such as OpenAds , which is building an ad engine for precisely this use case. For example, if I ask the generative AI chatbot what the chances are that Rafael Nadal will win the 2024 French Open, it delivers an ad for a sports betting site.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

VideoWeek

JANUARY 26, 2023

I predict the market will begin to improve prior to Q1 2024. If Google were to divide, this would have a long-term positive impact on ad tech companies, marketers and consumers. Decoupling the ad server from the exchange will open up the supply chain for more competition. Publishers are the biggest victims.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

VideoWeek

OCTOBER 6, 2023

The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech

JUNE 13, 2024

Google operates the largest ad server, inventory exchange and bidding exchange, representing both the bidder and the seller in the marketplace. Take our brief 2024 MarTech Replacement Survey Lack of transparency Walled gardens are often criticized for their lack of transparency. Are you getting the most from your stack?

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Martech Series

NOVEMBER 1, 2022

As a result, most major browsers have already blocked third-party cookies, with Google Chrome expected to follow in 2024. However, digital marketers rely heavily on cookies for conversion tracking to show a campaign’s performance and return on ad spend. Is applied by default to new ads uploaded.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Exchange Wire

MARCH 20, 2024

The Business Intelligence Group today (March 20th, 2024) announced that Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, was named a winner in its Artificial Intelligence Excellence Awards programme, [.]

Ad Server 40

Ad Server 40

Exchange Wire

JUNE 27, 2024

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the Omnichannel Campaign Activation Platform, celebrates CEO and co-founder Oz Etzioni's recognition among the top 25 retail media commerce marketers by the Path to Purchase Institute.

Retail 45

Retail Media Marketing Ad Server 45

VideoWeek

APRIL 24, 2024

Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).

Demand Side Platform 64

Demand Side Platform Ad Tech Ad Server Advertising 64

Exchange Wire

MAY 30, 2024

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 30th, 2024) a new creative decisioning capability via its Sports API, allowing advertisers to seize opportunities leading up [.]

Advertising 81

Advertising Ad Server 81

Exchange Wire

MAY 23, 2024

Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 23rd, 2024) a new strategic partnership with Linqia, the premier influencer marketing partner for the world’s leading brands, [.]

Marketing 80

Marketing Ad Server 80

Martech

FEBRUARY 7, 2024

The implementation of an ad exchange and ad server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering and bid decisioning. Event-based impression and click metrics will be abandoned in favor of aggregated reporting.

Cookies 86

Cookies Ad Server Ad Exchange MarTech 86

Martech

DECEMBER 6, 2023

Beginning in Q1 of 2024, brands who advertise on Netflix can utilize the following: Binge ads: An ad format that lets viewers watch a fourth episode ad-free after watching three consecutive ad-supported episodes. “The And they aren’t alone on this front. They don’t get upset with the TV manufacturer.”

Advertising 106

Advertising Ad Server Manufacturing Audience 106

Basis

SEPTEMBER 25, 2024

Going into 2024, more than half of US brands and agencies reported that they would be somewhat or significantly more focused on MMM this year. Given the benefits they offer, it makes sense that just under half of US brands and agencies say they will be somewhat or significantly more focused on attention metrics in 2024.

Agency 92

Agency Media Cookies Education 92

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment. Next, these partners will submit their bids for the available ad impression.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment. Next, these partners will submit their bids for the available ad impression.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Exchange Wire

SEPTEMBER 11, 2024

Kevel, the API-first ad-serving company for building custom, in-house ad platforms, and Placements.io, the leading revenue management platform for media companies, today (September 11th, 2024) announced a strategic partnership that will empower retailers and e-commerce brands to seamlessly manage, optimise, [.]

Retail 59

Retail Media Ad Server eCommerce 59

Digiday

MARCH 12, 2023

Spokespeople for both Microsoft and Netflix declined to comment when asked directly about the duration of the pairing’s ad tech partnership. Albeit, it is understood the current arrangements mean there is an option for both parties to renew the partnership in 2024.

Ad Tech 53

Ad Tech Ad Server CPM Conversion 53

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. Index Exchange: It is a trusted ad exchange with a highly transparent auction process.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Ad Monsters

DECEMBER 12, 2023

As we’re all aware, Google has announced intentions to remove the third-party cookie from the Google Chrome Browser, outside of small groups of Related Web Sites, sometime near the end of 2024. If publisher feedback is to be incorporated before the standstill, publisher participation is critical to achieve this.

Audience 52

Audience Header Bidding Cookies Impressions 52

Exchange Wire

JUNE 28, 2024

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (June 28th, 2024) that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [.]

Ad Server 45

Ad Server Audience 45

Basis

MARCH 22, 2024

Now, several years and numerous delays later, those once-distant plans are coming to fruition: Cookies were turned off for 1% of users as of early 2024, and they appear set to be deprecated for all users by the end of the year. It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Automatad Inc.

JANUARY 23, 2024

Here is the list of alternatives marketers are considering to choose in 2024. The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. Source Undoubtedly, utilizing Privacy Sandbox for measurement and reporting will be on their checklist.

Audience 52

Audience Cookies Ad Server Viewability 52

Automatad Inc.

FEBRUARY 29, 2024

*Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56