Martech

JUNE 13, 2024

Market dominance and antitrust The dominance of a few major players in the digital advertising space raises concerns about market competition and antitrust issues. Google operates the largest ad server, inventory exchange and bidding exchange, representing both the bidder and the seller in the marketplace.

Marketing 120

Marketing Machine Learning Ad Server Video Ads 120

Single Grain

NOVEMBER 14, 2023

You can also run call-only ads, and shopping ads. B) Google Display Network Google’s Display Network lets you place ads on a network of millions of websites that have chosen to sell ad space in their content. These ads help you get in front of your target market before they start searching for your solution.

Ad network 98

Ad network Conversion CPC CPM 98

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment. Let’s say you want to sell ad space on your website.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment. Let’s say you want to sell ad space on your website.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? Publishers want high prices for their ad space.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Automatad Inc.

JANUARY 23, 2024

Here is the list of alternatives marketers are considering to choose in 2024. After that, when the same user visits the publisher site that sells ad space (e.g., The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. news website).

Audience 52

Audience Cookies Ad Server Viewability 52