2024 Ad Server Ad Targeting 
Single Grain
NOVEMBER 14, 2023
Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. Adblade requires a minimum ad spend of $50, after which average CPC rates range from $0.50
VideoWeek
NOVEMBER 3, 2023
Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.
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Clearcode
JANUARY 22, 2023
2006: Popular ad-blocking software, Adblock Plus, launches. 2022: Google Chrome announced that it will delay shutting off support for third-party cookies to 2024. This type of secure data collaboration can power many programmatic advertising processes, such as ad targeting and measurement. different servers).
Clearcode
OCTOBER 21, 2024
FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers.
Automatad Inc.
FEBRUARY 29, 2024
It also blocks third-party tracking like ad targeting , measurement , and analytics. Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them.
VideoWeek
JUNE 16, 2023
Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.
VideoWeek
APRIL 26, 2024
billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. percent growth forecasted for 2024.
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