Basis

SEPTEMBER 25, 2024

As most media agencies likely understand, signal loss will continue to increase despite Google’s U-turn, as a majority of Chrome users are expected to opt-out of a cookied browser experience. Going into 2024, more than half of US brands and agencies reported that they would be somewhat or significantly more focused on MMM this year.

Agency 96

Agency Media Cookies Education 96

Ad Monsters

MARCH 13, 2024

PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience. This allows an auto-playing, muted, audience targeted video ad to run via HTML and then close when finished. What About Fenced Frames? I’m confident they won’t be shutting off instream AdX revenue over this.

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Ad Monsters

FEBRUARY 12, 2024

Generative Ads to Keep up With Generative Content The death of third-party cookies has gotten the advertising community excited about contextual advertising again. Ads will be more effective, the thinking goes, if they are relevant to the content audiences are consuming.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

VideoWeek

JANUARY 26, 2023

I predict the market will begin to improve prior to Q1 2024. If Google were to divide, this would have a long-term positive impact on ad tech companies, marketers and consumers. Decoupling the ad server from the exchange will open up the supply chain for more competition. Publishers are the biggest victims.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

VideoWeek

OCTOBER 6, 2023

The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Clearcode

OCTOBER 21, 2024

In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. The EFF’s Cory Doctorow acknowledged the benefit of removing third-party cookies but opinioned FLoC for potentially making Google a gatekeeper of user privacy. Will Google’s Privacy Sandbox Ever Go Live?

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Basis

MARCH 22, 2024

It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser. Now, several years and numerous delays later, those once-distant plans are coming to fruition: Cookies were turned off for 1% of users as of early 2024, and they appear set to be deprecated for all users by the end of the year.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment. Cookie Matching Cookie matching allows demand partners to sync user data more effectively.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment. Cookie Matching Cookie matching allows demand partners to sync user data more effectively.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Ad Monsters

DECEMBER 12, 2023

As we’re all aware, Google has announced intentions to remove the third-party cookie from the Google Chrome Browser, outside of small groups of Related Web Sites, sometime near the end of 2024. The Protected Audience API is the most critical component of the privacy sandbox for audience addressability.

Audience 52

Audience Header Bidding Cookies Impressions 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Here is the list of alternatives marketers are considering to choose in 2024. The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. See the below findings of the test.

Audience 52

Audience Cookies Ad Server Viewability 52

VideoWeek

MAY 24, 2024

Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week. billion in AI and machine learning for the rest of 2024. She will also look to grow new ad revenues for Sky outside of subscriptions, in areas such as gaming and data.

Media 52

Media Retail Ad Server Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. High demand: You can connect with a vast network of demand partners through ad exchanges.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

VideoWeek

NOVEMBER 17, 2023

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” Amazon said in a statement. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

Media 98

Media Cookies Agency Affiliates 98

VideoWeek

APRIL 26, 2024

billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. BT Sport Extends Heineken Champions Cup Rights.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

FEBRUARY 14, 2025

Foroughi said the company is now positioning itself to serve “the entire global advertising economy” M6+ Drives Revenues in Flat Year for Advertising M6 Group, the RTL-owned French broadcaster, saw its streaming revenues rise 36 percent YoY in 2024, signalling a strong start for its new streaming service, M6+. percent in 2023.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

NOVEMBER 22, 2024

” MFE Forecasts Full-Year Growth on Strong Italian Ad Market MediaForEurope (MFE) has posted 7.7 percent YoY revenue growth for the first nine months of 2024, with ad revenues up 6.5 Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

Marketing 52

Marketing Media Ad Tech Entertainment 52

Basis

JULY 11, 2023

While the Digital Markets Act (and its rules that govern so-called “gatekeeper platforms”) has already come into force, the wider-reaching Digital Services Act won’t go into effect across the EU until 2024 , giving Big Tech companies—and the advertisers who use them—a bit more time to adjust their strategic plans and ensure proper enforcement.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

While the Digital Markets Act (and its rules that govern so-called “gatekeeper platforms”) has already come into force, the wider-reaching Digital Services Act won’t go into effect across the EU until 2024 , giving Big Tech companies—and the advertisers who use them—a bit more time to adjust their strategic plans and ensure proper enforcement.

Advertising 93

Advertising Marketing Pop-Up Cookies 93