2024, Ad Server and Demand Side Platform

Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV

VideoWeek

APRIL 24, 2024

Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).

Demand Side Platform

Demand Side Platform Ad Tech Ad Server Advertising

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server

Ad Server Machine Learning A/B Testing Ad Tech

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech

Ad Tech Ad Server Agency Media

Header Bidding: What Is It & How Does It Work?

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment. It sends out bid requests to multiple demand partners.

Header Bidding

Header Bidding Ad Server Demand Side Platform Ad Exchange

Header Bidding: What Is It and How Does It Work?

MNTN

AUGUST 30, 2024

Header bidding allows multiple bids to occur before the ad server is called. Header Bidding vs. Open Auction In an open auction, a publisher makes their ad inventory available to the highest bidder in a single exchange environment. It sends out bid requests to multiple demand partners.

Header Bidding

Header Bidding Ad Server Demand Side Platform Ad Exchange

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2006: Popular ad-blocking software, Adblock Plus, launches. What Are Mobile IDs?

Cookies

Cookies First-Party Cookies Audience Retargeting

The Evolution of Google’s Privacy Sandbox

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. Will Google’s Privacy Sandbox Ever Go Live?

Cookies

Cookies Demand Side Platform A/B Testing Audience

What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. Index Exchange: It is a trusted ad exchange with a highly transparent auction process.

Ad Exchange

Ad Exchange Fill rate Ad Server Header Bidding

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

MAY 24, 2024

Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week. billion in AI and machine learning for the rest of 2024. She will also look to grow new ad revenues for Sky outside of subscriptions, in areas such as gaming and data.

Media

Media Retail Ad Server Ad Inventory

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads

Video Ads Retail Media Ad Tech

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. percent growth forecasted for 2024.

Non-Profit

Non-Profit Cookies Audience Ad Tech

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” BT Sport has retained Heineken Champions Cup rights through 2024.

GDPR

GDPR Cookies Agency Ad Tech

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. However, total ad revenues were down by 0.5 percent, citing a weak TV ad market in the second half of the year. percent in 2023.

Ad Tech

Ad Tech Media Agency Advertising

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

” MFE Forecasts Full-Year Growth on Strong Italian Ad Market MediaForEurope (MFE) has posted 7.7 percent YoY revenue growth for the first nine months of 2024, with ad revenues up 6.5 Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million.

Marketing

Marketing Media Ad Tech Entertainment

The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

VideoWeek

MARCH 21, 2025

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply.

Demand Side Platform

Demand Side Platform Ad Tech Retail Fill rate

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

VideoWeek

JANUARY 10, 2025

. “Claiming to avoid “censorship” is a political move to avoid taking responsibility for hate and disinformation that platforms encourage and facilitate. The update sees the company expand its ad serving capabilities beyond online video, enabling media owners to run automated ad auctions in CTV and DOOH environments.

Demand Side Platform

Demand Side Platform Machine Learning Media Manufacturing

AdTech Trends

Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV

The WIR: Altice Explores Teads Sale, Premier League Revamps Rights Auction, and UK Digital Publisher Revenues Show Continued Growth

Trending Sources

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

Header Bidding: What Is It & How Does It Work?

Header Bidding: What Is It and How Does It Work?

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

The Evolution of Google’s Privacy Sandbox

What Is Ad Exchange and How Does it Work – A Guide for Publishers

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

The WIR: Smart TVs Unveil AI Integrations at CES, Bauer Buys Clear Channel Europe-North, and Disney Agrees Fubo Deal

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