Exchange Wire

SEPTEMBER 5, 2024

AdPlayer.Pro, a global provider of advanced SaaS video advertising technology, has released its Q2 2024 report, highlighting significant advancements in its platform's capabilities from April to June 2024. Notably, some of the key developments included the introduction of enhanced header bidding [.]

Header Bidding 52

Header Bidding Advertising Ad Server 52

MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., Here are some of the benefits of header bidding: 1.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., However, it’s a double-edged sword.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Exchange Wire

SEPTEMBER 5, 2024

AdPlayer.Pro, un proveedor global de tecnologías SaaS de publicidad en vídeo, ha publicado su informe del segundo trimestre de 2024, en el que destaca importantes avances en las capacidades de su plataforma desde abril hasta junio de 2024. En particular, algunos [.]

Header Bidding 52

Header Bidding Ad Server 52

VideoWeek

JANUARY 26, 2023

I predict the market will begin to improve prior to Q1 2024. If Google were to divide, this would have a long-term positive impact on ad tech companies, marketers and consumers. Decoupling the ad server from the exchange will open up the supply chain for more competition. Publishers are the biggest victims.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. With that objective, connecting with one ad exchange, i.e., one source, is insufficient.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Ad Monsters

DECEMBER 12, 2023

As we’re all aware, Google has announced intentions to remove the third-party cookie from the Google Chrome Browser, outside of small groups of Related Web Sites, sometime near the end of 2024. If publisher feedback is to be incorporated before the standstill, publisher participation is critical to achieve this.

Audience 52

Audience Header Bidding Cookies Impressions 52