Single Grain

NOVEMBER 14, 2023

On the Display Network, you can run static image ads, responsive display ads , and video ads optimized for clicks or engagement. You can also place ads in Gmail at the top of the user’s inbox. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share.

Ad network 98

Ad network Conversion CPC CPM 98

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. Read on VideoWeek. billion, up 4.9

Ad Tech 98

Ad Tech Ad Server Agency Media 98

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

MARCH 12, 2023

Spokespeople for both Microsoft and Netflix declined to comment when asked directly about the duration of the pairing’s ad tech partnership. Albeit, it is understood the current arrangements mean there is an option for both parties to renew the partnership in 2024.

Ad Tech 53

Ad Tech Ad Server CPM Conversion 53

Automatad Inc.

FEBRUARY 29, 2024

Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. It is obvious.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

VideoWeek

FEBRUARY 24, 2023

The company is seeking to deliver $4 billion in savings through 2024. WBD is looking to “take full advantage” of its franchise properties, announcing new Lord of the Rings films and praising the success of video game Hogwarts Legacy. Brands can run video ads on the live shoppable stream, for instance alongside recipe tutorials.

Retail 52

Retail Ad Tech Media Ad Server 52

VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

APRIL 26, 2024

billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

NOVEMBER 22, 2024

” MFE Forecasts Full-Year Growth on Strong Italian Ad Market MediaForEurope (MFE) has posted 7.7 percent YoY revenue growth for the first nine months of 2024, with ad revenues up 6.5 The company is looking to sell premium sponsorships as well as display and video ads across a range of formats, according to the report.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

MARCH 21, 2025

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. So putting video ads strategically in different locations on our home screen is part of it.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 10, 2025

Makes CTV Move with Machine Learning-Driven Auctions EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. billion traditional TV ad market. The GenAI 3.0 Read more on VideoWeek.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52