illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. On Facebook specifically, programmatic ads are popular among programmatic advertisers. In 2019 , 56.3%

Demand Side Platform 106

Demand Side Platform Ad Space Communications Display Advertising 106

MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 98

Advertising Retargeting CPA Audience 98

Digital Remedy

DECEMBER 20, 2022

Streaming giants such as Netflix have announced ad-supported subscription tiers with favorable pricing in exchange for advertising within content. This year, ad-supported streaming will generate $19.1b and by 2024, 2 marketers will spend $29.5b Adpushup: Ad Tech Trends That We Can Expect in 2022. on CTV advertising.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Ad Monsters

MAY 13, 2024

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Talk to your advertising partners today and take control of your schedule for the fall of 2024.

Advertising 111

Advertising Ad Space Entertainment Retail 111

Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.”

Advertising 52

Advertising Cookies Ad Space Audience 52

Digiday

AUGUST 23, 2024

Perplexity’s plans for competing in the ad space are becoming a bit less puzzling. According to a copy of the pitch deck obtained by Digiday, the plan is to integrate ads within users’ queries and answers — potentially as soon as the fourth quarter of 2024.

Advertising 77

Advertising Education Ad Space Media 77

illumin

DECEMBER 9, 2024

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending.

Retail 52

Retail Media Advertising Viewability 52

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Ad Monsters

JULY 30, 2024

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, marking the highest spend in U.S. Competitive Pressure: With multiple campaigns vying for ad space, the pressure to lower prices further increases, risking a race to the bottom. history, according to eMarketer.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. If users choose to opt out of behavioral advertising, they will still encounter ads, but these will not be tailored using data from external behaviors. Like other CTV streaming platforms, Netflix is selling ad space using the cost per mille (CPM) standard.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. If users choose to opt out of behavioral advertising, they will still encounter ads, but these will not be tailored using data from external behaviors. Like other CTV streaming platforms, Netflix is selling ad space using the cost per mille (CPM) standard.

Advertising 52

Advertising Marketing CPM Audience 52

Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. billion in 2024. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JANUARY 15, 2024

By selling ad spaces across its various platforms, it capitalizes on its massive reach without directly selling services or products. The post Selling Online Courses: Is It Worth It in 2024? Google : This behemoth generates a significant portion of its revenue through advertising. appeared first on Single Grain.

Education 52

Education Ad Space Entertainment Retail 52

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. ad spend lost to fraud this year.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buying is a crucial component of any advertising campaign.

Media 52

Media Conversion Rate Audience Click Through Rate 52

illumin

MAY 21, 2024

million USD in 2024. There are three podcast advertising categories : Standard advertising agreement: the brand pays the podcast host (or podcast network) for ad space in their show. The ad itself can be pre-recorded or host-read, and it can be fixed or dynamic. Nowadays, podcasts are typically part of a podcast network.

Advertising 110

Advertising Affiliates Audience Ad Space 110

PubMatic

OCTOBER 10, 2024

With less than a month left until Election Day, voters continue to be inundated with political content, and publishers must balance facilitating productive discourse through political ads without compromising their brand.

Geo targeting 94

Geo targeting Advertising Ad Space Cookies 94

Martech

JUNE 13, 2024

Take our brief 2024 MarTech Replacement Survey Lack of transparency Walled gardens are often criticized for their lack of transparency. These platforms operate as black boxes, providing limited visibility into how ad algorithms work, how data is used and how ad performance is measured. Are you getting the most from your stack?

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

InMobi

OCTOBER 31, 2024

InMobi Advertising is thrilled to have been named a ‘Strong Performer’ in The Forrester Wave™: Sell-Side Platforms, Q4 2024. We believe this recognition underscores our commitment to providing top-notch monetization and marketing technologies that help businesses fuel growth.

Advertising 40

Advertising Viewability Ad Space Mobile Ads 40

Basis

AUGUST 30, 2023

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent.

Video Ads 96

Video Ads Retail eCommerce Ad Space 96

Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Maybe all the metrics are misleading us more than they’re helping us, and perhaps it’s time for modern ad buyers to read some old books on advertising and get back to basics. which seems increasingly likely. In your inbox.

Advertising 125

Advertising Impressions Demand Side Platform Conversion 125

Ad Monsters

MAY 3, 2024

Total ad spend is predicted to reach up to $390 billion in 2024, of which publishers get to keep a large majority. With such a large percentage of revenue in the video content space, outside of SVOD, coming from the sale of the ad space, the value of the content itself has been severely underplayed.

Audience 80

Audience Advertising Cookies Ad Space 80

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Basis

JUNE 29, 2022

In many ways, contextual targeting is a throwback to the times before internet advertising and third-party cookies, when advertisers bought ad space in linear TV, print, and terrestrial radio. To place their ads in front of the right people, marketers identified contextually relevant environments within those channels.

Geo targeting 96

Geo targeting Advertising Cookies Audience 96

MNTN

AUGUST 30, 2024

Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Brid.tv

OCTOBER 1, 2024

What Is Programmatic Video Advertising As you know, programmatic advertising is the automated process of selling ad space (or buying it, if youre an advertiser), usually via a programmatic ad network. Needless to say, programmatic video advertising is a subcategory of programmatic focused on video ad formats.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

Adtelligent

APRIL 4, 2025

How Ad Fraud Works Ad fraud happens when bad actors manipulate the digital advertising system to generate fake impressions, clicks, or conversionsstealing ad budgets without delivering real engagement. 70%+ of users find online ads untrustworthy, due to scams like clickbait.

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VideoWeek

JANUARY 13, 2023

The switch-up reflects the shift of ad dollars from traditional TV to streaming and digital, following in YouTube’s footsteps, which joined the upfronts fray last year. Meanwhile, Netflix revealed it will show the Screen Actors Guild (SAG) Awards from 2024 as part of its foray into live streaming.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. CTV ad spend pricing has increased throughout the last year, which has in reaction, increased overall spend. The future of CTV ad spending is bright—more than doubling in 2025 to surpass $30b. eMarketer, 12/24/2020, “How big the CTV ad fraud problem actually is”.

Advertising 52

Advertising Ad Space CPA Impressions 52

Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? Publishers want high prices for their ad space.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Digital Remedy

JULY 5, 2023

The industry built tools to better target streaming audiences and measure their viewing behaviors, with the goal of providing the most compelling ad opportunities for marketers looking to connect with valuable consumers. Making up 10% of all digital ad spending, CTV ad spending is expected to reach $29.29b in 2024.

Conversion 52

Conversion Ad Space Impressions Audience 52

Digital Remedy

JUNE 6, 2022

With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. In fact, CTV ad spending is expected to surge 40% by the end of this year, totaling over $14.4b, and is forecast to more than double to $29.5b

CPA 52

CPA Conversion Brand Awareness Ad Space 52

Digital Remedy

JUNE 6, 2022

With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. In fact, CTV ad spending is expected to surge 40% by the end of this year, totaling over $14.4 billion by 2024. . billion, and is forecast to more than double to $29.5

CPA 52

CPA Conversion Brand Awareness Ad Space 52