PubMatic

OCTOBER 10, 2024

With less than a month left until Election Day, voters continue to be inundated with political content, and publishers must balance facilitating productive discourse through political ads without compromising their brand. Political ads offer a unique advantage in predominantly relying on geographic and demographic signals versus cookies.

Geo targeting 92

Geo targeting Advertising Ad Space Cookies 92

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 119

Advertising Marketing Ad Exchange Retail 119

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

Connected TV (CTV) ads are projected to experience a compound annual growth rate of 22.4% in 2024, reaching a total revenue of just over $30 billion. In the realm of CTV, ad networks connect you with streaming service providers who have marketing space to sell.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Clearcode

MARCH 17, 2023

billion active video game players worldwide and by 2024, the number is expected to reach 3.32 Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. The global gaming market is predicted to reach US$286.8

Advertising 52

Advertising Brand Awareness Audience Banner 52