AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. billion in 2024. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

MNTN

AUGUST 30, 2024

Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Let’s say you want to sell ad space on your website. You can see how much each demand source is willing to pay for your inventory, giving you better insights into the true value of your ad space. This means you can sell more of your ad space at higher prices, optimizing your overall yield.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. Compelling Benefits of Retail Media Retail media offers compelling benefits to marketers, especially as the deprecation of third-party cookies looms.

Retail 59

Retail Media Brand Awareness Ad Space 59

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Here is the list of alternatives marketers are considering to choose in 2024. After that, when the same user visits the publisher site that sells ad space (e.g., news website). See the below findings of the test.

Audience 52

Audience Cookies Ad Server Viewability 52

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. CTV ad spend pricing has increased throughout the last year, which has in reaction, increased overall spend. The future of CTV ad spending is bright—more than doubling in 2025 to surpass $30b. eMarketer, 12/24/2020, “How big the CTV ad fraud problem actually is”.

Advertising 52

Advertising Ad Space CPA Impressions 52

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. Meta ads make use of ‘cookies’.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? Publishers want high prices for their ad space.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. ISBA has set aside two years for the build phase, anticipating that it will undergo final testing towards the end of 2023, before going live in 2024.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 29, 2023

The format is due to launch in beta in early 2024. X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday.

Media 52

Media Non-Profit Advertising Ad Tech 52

Clearcode

MARCH 17, 2023

billion active video game players worldwide and by 2024, the number is expected to reach 3.32 However, when the process of serving and delivering ads is done flawlessly, advertising within games provides contextual-relevant ads and effective messaging that actually add to the gaming audience’s entire experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Third-party cookie depreciation.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Ad Monsters

MAY 3, 2024

With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content. Somewhere along the journey, we got away from that as the mode for buying and placing ads.

Audience 80

Audience Advertising Cookies Ad Space 80

VideoWeek

JANUARY 13, 2023

The switch-up reflects the shift of ad dollars from traditional TV to streaming and digital, following in YouTube’s footsteps, which joined the upfronts fray last year. Meanwhile, Netflix revealed it will show the Screen Actors Guild (SAG) Awards from 2024 as part of its foray into live streaming.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Brid.tv

OCTOBER 1, 2024

What Is Programmatic Video Advertising As you know, programmatic advertising is the automated process of selling ad space (or buying it, if youre an advertiser), usually via a programmatic ad network. Needless to say, programmatic video advertising is a subcategory of programmatic focused on video ad formats.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

Adtelligent

APRIL 4, 2025

How Ad Fraud Works Ad fraud happens when bad actors manipulate the digital advertising system to generate fake impressions, clicks, or conversionsstealing ad budgets without delivering real engagement. 70%+ of users find online ads untrustworthy, due to scams like clickbait.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52