Martech

OCTOBER 29, 2024

This is especially true in swing states where CPM has risen significantly. Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. CPMs rose 8% year-over-year for this election season. In non-swing states, CPMs decreased 2.5% over last year.

CPM 114

CPM Conversion Rate Ad Space Conversion 114

Single Grain

NOVEMBER 14, 2023

You can also run call-only ads, and shopping ads. B) Google Display Network Google’s Display Network lets you place ads on a network of millions of websites that have chosen to sell ad space in their content. These ads help you get in front of your target market before they start searching for your solution.

Ad network 98

Ad network Conversion CPC CPM 98

Ad Monsters

JULY 30, 2024

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, marking the highest spend in U.S. Here are the risks you need to watch out for and how to handle them: Lower CPMs: Bid shading typically results in lower cost-per-thousand impressions (CPMs).

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Like other CTV streaming platforms, Netflix is selling ad space using the cost per mille (CPM) standard. CPM is the cost to reach 1,000 people.) The post Netflix Advertising in 2024: The Complete Guide for Marketers appeared first on MNTN.

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Like other CTV streaming platforms, Netflix is selling ad space using the cost per mille (CPM) standard. CPM is the cost to reach 1,000 people.) The post Netflix Advertising in 2024: The Complete Guide for Marketers appeared first on MNTN.

Advertising 52

Advertising Marketing CPM Audience 52

illumin

MAY 21, 2024

million USD in 2024. There are three podcast advertising categories : Standard advertising agreement: the brand pays the podcast host (or podcast network) for ad space in their show. The ad itself can be pre-recorded or host-read, and it can be fixed or dynamic. Nowadays, podcasts are typically part of a podcast network.

Advertising 110

Advertising Affiliates Audience Ad Space 110

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59